SalesAmp

This is a cool study from Data Box comparing the use of images and video on Facebook ads. Spoiler Alert!!! Turns out most marketers say video tends to drive more engagement. Marketers have seen increases in clicks, conversions, and CTR. It was cool to read some of their insights as to why this might be the case.

Videos vs. Images: Which Drives More Engagement in Facebook Ads? | Databox Blog Which performs better on Facebook–images or video? Here's what 20+ marketers say works best as two of the most popular Facebook ad formats go head-to-head.

Yes, yes, yes to this article on testimonials! When you’re trying to make a big decision about a purchase, what do you do? You talk to your friends! Getting an opinion first-hand is so powerful. It’s why every business should have testimonials on their site. And when possible, video testimonials. Seeing and hearing from your happy customers is an awesome way to build trust.

Council Post: Top Seven Overlooked Benefits Of Testimonials Gain a competitive advantage -- including so many other benefits -- by growing a raving fan club.

If you’re looking for a robust, all-in-one guide to video marketing, we love this one from HubSpot. It has a bunch of videos and templates, plus some stats we found super impactful (79% of marketers who aren’t using video plan to build a video strategy in 2022!!!).

The Ultimate Guide to Video Marketing Learn the art of video marketing with this video marketing guide that includes videos, templates, tips, and resources.

While video used to be a “nice-to-have,” it’s quickly becoming a must-have for everyone’s marketing and sales strategy (yes, you too, B2B). Our videographer (hey, Tim!) put together some ways to leverage marketing for sales and marketing. He included some fun examples, too! https://hubs.li/Q01m-b9l0

I think many of us B2B marketers forget, video can be leveraged at EVERY stage of the marketing funnel. This graphic is an awesome quirk reference for what type to use when. What video types have you tried? https://hubs.li/Q01m-jYP0

Finding a video production partner can be a challenge, especially if you’re looking to leverage video in your marketing efforts (which you 100% should be). This eBook helps you think through some key considerations. https://hubs.li/Q01m-jBm0

While video consumption has been on the rise, not all B2B marketers have caught onto the trend. If you’re considering leveraging video to boost your sales, we can help! We laid out our capabilities here. https://hubs.li/Q01m-tNb0

When you take the time to craft personas with intention, you don’t just attract customers, you attract the RIGHT customers who are going to buy and stay loyal to your brand. https://hubs.li/Q01hvFhP0

HubSpot does a great job of defining why buyer personas matter:

“This is why buyer personas matter: They help you appeal more authentically and personally to your consumers, expand your reach, and create lifelong brand advocates.”

They also provide a helpful and concise definition for those just starting out.

The Definition of a Buyer Persona [in Under 100 Words] Discover the definition of buyer persona in under 100 words.

The traditional way of building personas simply isn’t personal enough. Thankfully, there are ways to connect with your audience that are genuine, strategic, and impactful. Our post highlights a few. https://hubs.li/Q01hvJ2w0

Loved this quick and helpful video from the Digital Marketing Institute, which highlights the benefits of buyer personas.

What is a Buyer Persona? | Digital Marketing Institute What is a buyer persona?One tactic that content marketers can use to develop a successful strategy is to develop buyer personas. A is a snapsho...

Our post, There’s Power in Doing Personas Well, explains: if you’ve done your job right building personas, your prospects will love you. https://hubs.li/Q01hvF020