Soul Ride Bikeshop and Taproom

Introducing The Fitz. It’s featherweight trail bike and we are in love. Congratulations you two on your new quiver killers. We hope you are enjoying its delightful climbing ability! But even better than the climb is the Fitz’s playful, capable and stable feel while descending. ⚡️⚡️⚡️🚀🚀🚀

Sorry for the short notice folks! Have a great weekend.

See you at our Sunday ride at 9am if you’re in town!

The Able by .

The gravel bike you can’t take your eyes off of. 😎🤩Here’s to summer rides with no 🐍 trail sightings! Congratulations Heath! ⭐️

Have a great week Prescott! We’ll be back in the shop on Thursday 🌅

Congratulations to for her weekend results in - crushing it on her BC40! She earned the top step on the podium for the 50 Proof and battled it out for second on Friday in the Criterium ⭐️🏆🥇🥈Awesome work out there Erin!

Erin puts the time in and she’s got experts supporting her along the way! .endurance

We will be opening early Saturday morning for any emergency bike repairs before your race! Have fun out there 🚀

It’s weekend! Our favorite weekend of the year!

So excited to have 🌮🍻 back on the patio all weekend serving up the best Mexican food around. And on Saturday, will be joining us to play some of their Sonoran surf rock 🌵🎸

Wishing all of the racers, volunteers, spectators, and our great community of riders a spectacular weeknd ⭐️⭐️⭐️

Thanks to for hosting the best weekend of riding and festivities Prescott has to offer🙏 ⛰️🚲🌲

You can’t go wrong with a Kahuna Deluxe ⭐️⭐️⭐️hardtail delight. Congratulations on your new ride! 🥳

Women who train together podium together!! Congrats to Prescott’s pro ladies on the top 3 spots at this weekends MBAA Prescott Punisher.

And congrats to the rest of our races too! It’s awesome to see you out it all out there on the race course. Well done everyone!