Igniting Souls

You Are an IP Company Activation Guide is here. And this launch feels bigger than a book.

Not necessarily because of the size of the launch, but because of everything that had to happen to get here.

For Katherine Rubino and me, this guide represents a lot more than another book with our names on the cover. It represents conversations we’ve had with creators.

Problems we’ve watched entrepreneurs encounter. Changes we’ve seen happening at an incredible pace because of AI. And a growing conviction that intellectual property can no longer be something creators think about only after there’s a problem.

We wanted to create something practical. Something you could actually pick up, work through, and use to make decisions about the ideas you’ve already created and the ones you’re creating next.

Now it’s finished. It’s shipping to doorsteps around the world. And on October 6, we’re going to celebrate.

We’re throwing a Global Livestream Launch Party, and you’re invited.

Katie and I have packed a lot into this event, including some pretty incredible bonuses and one grand prize I’m having a hard time keeping quiet about.

But mostly, I’m excited to get this guide into the hands of the people we created it for.
The authors.
The entrepreneurs.
The creators.
The people with ideas they believe can make a difference.

If that’s you, come celebrate with us.
October 6
12 PM Eastern
Join us from anywhere.

Grab your spot here: https://www.instantip.today/party

See you at the party.

Be a Soul on Fire. 🔥

The You Are IP Company Activation Guide is now shipping to doorsteps around the world.

This isn’t a book designed to simply give you more information about intellectual property.
It’s an activation guide.

It helps you look at the ideas, frameworks, content, processes, and other assets you’re already creating and start asking:
What do I have here?
How can I protect it?
And what could I do with it next?

The examples help you see what IP can look like, while the worksheets give you space to identify it in your own business.

And on October 6 at 12 PM ET, Katie Rubino and I will be unpacking the guide during our Global Launch.

We’ll walk through what it means to recognize, protect, and activate the IP you’re already creating—and we have some pretty cool prizes planned, too.

Save your spot for the Global Launch: https://www.instantip.today/party

Introducing Track the IP, a new tool that alerts you when humans or AI are stealing your intellectual property.

I found out the hard way.
Back in 2003, I created a phrase and started using it:

“Clarity attracts, confusion repels®.”

I put it on my business card. In my books. In my presentations.
For more than two decades, those five words have been part of my message.

Then, in 2025, I watched the phrase take off online.

Millions of people were being exposed to it because of one particular influencer. But something was missing. The connection to its creator.

You might wonder: is that a problem?

Imagine searching for something you created and finding other people claiming it. Worse yet. Imagine that person protected it before you did, and now you get locked out of your own intellectual property.

Think it can't happen to you? Think again.

Consider the framework you teach, the methodology your clients pay for, or the phrase you’ve spent years building your brand around.

You’re busy creating your next idea. Meanwhile, you have no idea where your existing ones are showing up. You can't see what people are stealing and where.

That is why we built Track the IP.

I wanted a tool that could help me see potential human and AI infringement without spending hours searching the internet myself. (Who has the time for that?)

I wanted an IP Daily Digest delivered straight to my email inbox.

In this video, I share my story and show you how it works.

You can:

• Add phrases, frameworks, and other original material you want to monitor.
• Receive daily scans for potential matches across the internet and the USPTO.
• Review results and prioritize what deserves your attention.
• Flag matches for follow-up and decide what action to take, including built-in Cease and Desist and Takedown templates.

A match doesn’t automatically mean someone infringed on your rights. But it gives you something to review. And that IP awareness matters.

Maybe someone needs to add attribution. Maybe a use is authorized. Maybe a situation deserves a conversation with your attorney. Maybe there's a licensing, royalty, or collaboration opportunity.

You can make those decisions once you know what’s happening. Ignorance IS NOT BLISS, especially when it comes to IP.

As entrepreneurs, authors, coaches, and speakers, we pour years into developing ideas that help people.

We want those ideas to travel.

We also want to preserve the connection between our work and the businesses, books, and brands we’re building.

Being generous with your ideas and paying attention to how they’re used can go hand in hand.

I wish I’d had this tool years ago.

Now you can try it.

Track your first IP for free. No credit card required.
Watch the video, then start here: https://tracktheip.com/

Give it a try. It's actually FUN.

Musicians are pushing back.
Filmmakers are pushing back.
Creators are watching AI systems ingest enormous amounts of existing work and asking:

Where does copyright protection actually begin and end?

In a recent court ruling we discussed, the judge drew an important distinction.

The issue wasn’t simply that copyrighted data had been used to train AI models. The court viewed that use as transformative.

The problem was piracy.

And that raises a much bigger question:

If copyrighted work can be scraped and used as AI training data because that use is considered transformative, what does that mean for the value of copyright itself?

These aren’t theoretical questions anymore.

They affect authors.
Musicians.
Filmmakers.
Entrepreneurs.
Businesses.
Anyone creating valuable intellectual property.

AI is changing what’s possible.

Now we need to understand what that means for the IP we create and how we protect it.

Protect your first idea free at https://instantip.app