The Shoestring Agency

We love Portland. Some of us get to live here — and work remotely (even though Portland is our agency headquarters). 😀💻

Portland ranks as top US city for remote work, and among world's best Out of 100 world cities ranked for being the best places to work remotely, Portland comes in at No. 7 and gets top billing in the United States, according to a study released Tuesday.

Now offering nonprofit podcast production to our full-service suite.

Listen to COACHEcast
https://coache.gse.harvard.edu/coachecast/johnzomchick

The Shoestring Agency (the nonprofit's agency) nonprofit marketing experts - branding - messaging - PR - design - web development

Unless you are a museum, college, or government agency -- this is how your acronym looks to your audiences.

"Crime reduces innocence, makes everyone angry, I declare." The Office (2005) - S05E04 Crime Aid clip with quote "Crime reduces innocence, makes everyone angry, I declare." Yarn is the best search for video clips by quote. Find the exact moment in a TV show, movie, or music video you want to share. Easily move forward or backward to get to the perfect clip.

“…according to Forbes, color improves brand recognition by up to an incredible 80%”
From iStock

The Essential Guide to Using Color in Marketing and Branding Discover the basics of color psychology and learn to combine colors like a pro to attract and engage your audiences and keep them coming back.

The New York Veterinary Foundation is now One Medicine Foundation. We are very proud of this rebranding project, complete with a new name, a new logo, and new website. Check out our work (and the good works of this nonprofit organization).

One Medicine Foundation – Bridging the Divide Between Two Worlds of Medicine More than people realize, humans and pets may suffer from some of the same diseases. Yet, the two medical worlds are separate—rarely are research and medical advancements shared between the two. One Medicine Foundation (formerly New York Veterinary Foundation) bridges that crucial gap through rese...

We do good work. (Double meaning intended.)

Beyond proud of our agency's work on this rebrand for DeKalb Pro Bono, a nonprofit organization doing incredibly important work in Georgia. Thank you to the staff and volunteer board members, as well as the amazing team here at The Shoestring Agency.

In addition to Salesian centers welcoming refugees, missionaries in Ukraine are sheltering minors and their families who have remained in the country.

To help support refugees, donate to the Salesian Missions Ukraine Emergency Relief Fund.

A nice piece we helped generate for Software Freedom Conservancy, by Reuters Legal.

Vizio sued by nonprofit to share code for open-source software A New York-based nonprofit group has sued television maker Vizio Inc in California state court to force it to share the source code for the software it allegedly uses in its smart TVs.

Innovative approaches to making videos during the pandemic are lessons that are incredibly useful to nonprofits.

Video Production Goes Global and Stays Remote as Industry Opens The minds behind Hometown discuss how video production companies must adapt and find new ways to tell stories remotely and on a global scale.

From Bloomberg: "In recent years many major brands have taken a long, hard look in the mirror and hit reverse — discarding detail and depth to debrand."

Debranding Is the New Branding From Burger King and Toyota to Intel and Warner Brothers, major brands are discarding detail and depth. Why now, and what’s the rush?