Jtree SEO

☮️💨 Bing Pros, it was an interesting attempt that didn't last long. ☠️

Digital decay is real.

25% of web pages from the last decade are *gone* 💨

That's a lot of links and domains my friends.

➡️ Routinely check for broken internal and external links

➡️ Search for that domain name you always wanted

to the purple pages that dominated the 90s. Viva la human-edited directories! Viva la ! 🎉

1994: Directories
1995: Search
2003: Crawler
2010: Powered by Bing
2017: Acquired by Verizon
2021: Acquired by Apollo

🔃 301 redirects don't work like you think! 🤯

~ They only work once
- Authority transfers can take 1 year
- 301s should be kept in place longer
- Updating external links is critical

⬇️ Read this before you go changing URLs ⬇️

https://jtreeseo.com/the-great-301-redirection-misconception/

It's almost time to get I/O'd! 🚀 10:00 AM Pacific Time 🚀

🔗 https://io.google/2024/

Can I use AI to create content? 🤖❤️
Won’t Google penalize me? 💥💔

Rejoice, robot masters, you can use AI and no Google won't penalize you for it.

To be clear, Google does not penalize AI content. It penalizes low-quality content.

It just so happens that a lot of low-quality content is AI-generated.

Don't be a bad bot - always research, edit, validate and source your content!

Thunderbolt ⚡⚡⚡ looks promising! It allows you to use your domain name for (almost) EVERYTHING. Logins, chat, text, phone... ❤️ this!

Beta notify ➡️ https://www.spaceship.com/thunderbolt/

So (some) SEOs actually aren't responsible for the demise of the web? 😂

Who knew that focusing on things like web standards, usability, intent and content quality were actually good things!

➡️ https://searchengineland.com/seo-search-engine-optimization-experts-improve-web-help-search-engines-434393

It's dicey - measuring the performance of SEO with ROI.

Here's why you shouldn’t do it:

➡️ https://searchengineland.com/why-you-shouldnt-measure-seo-performance-by-roi-434377

Wouldn't it be great? The end of walled gardens and algorithmically controlled feeds. Everyone with their own domain. Where you own your own content. When you post on your site - it gets syndicated.

This is essentially what the POSSE movement is all about. POSSE: Publish (on your) Own Site, Syndicate Everywhere.

It's akin to the early days of the web and it pairs well with the likes of ActivityPub.

https://www.theverge.com/2023/10/23/23928550/posse-posting-activitypub-standard-twitter-tumblr-mastodon

The poster’s guide to the internet of the future The best of blogging meets the best of social media.

View an image's history, usage, description and meta data in Google search results with 'about this image'. https://www.youtube.com/shorts/z-4-NmwzpkU

About this image now live in Google SERPs About this image is now available in Google image search results. View an image's history, usage, descriptions and meta data.

Got the Google Helpful Content Update blues? 📉📉📉
Start here:
1. Identify the ranking drops (keyphrases/pages)
2. Focus on improving user experience, starting with ads (excessive ads/interstitials)