Central Office

Got around to photographing our work for one of the most fun and creative projects we’ve had the pleasure of working on.

We’ve been obsessed with 1-bit design lately. Limited inputs. Binary logic. Patterns that emerge from contrast and constraint. The perfect system for a rider like Greg Van Avermaet.

We built a custom generative system inspired by Conway’s Game of Life, a modular pattern machine that let Greg’s logo evolve through logic and repetition.

Each glyph could be rearranged, multiplied, and set in motion. That modularity became the engine behind the design.

Huge thanks to for commissioning us to make something for a true legend of the sport.

The latest round of the Industry Standard Residency is live.

This Netflix-supported program offers emerging post talent paid, hands-on experience inside leading creative studios.

We partnered on strategy, creative, and social to help bring it to life.

Now accepting applications through August 10.
industrystandard.work
Words by
Photography by

Our collaboration with has been nothing but a joy. With each new project, we gain more than just work—rides and creative freedom are always part of the deal.

Meet Mostly, the love child of a passionate herbalist and a brilliant chemist. Our latest case study dives into how we helped shape their plant-powered vision. Live on our site now.

Pleased to announce the launch of the new .work website, highlighting the latest cohort of their “Experience” residency program. We provided comprehensive art direction, UX, design, and strategic support to bring this platform to life. This nine-month residency offers hands-on post-production experience with mentorship from top studios in areas like editorial, design and visual effects. Check out the new website to explore the program and meet the talented professionals shaping the future of media!

Visit here: industrystandard.work
Photography by Travis Emery Hacket

You start a creative business, thinking you’re in the driver’s seat—making decisions, taking risks, navigating the journey. But then, over time, you realize: maybe you’re not the ones driving anymore.

Our son, Anders, has been with us since the beginning, watching and learning. Now, we’re the ones watching him. He’s creative directing and designing branding for high school clubs, including the Art Club, and he’s a member of Youth Leadership Council. You can even spot him in the second image at a City Hall meeting, collaborating with city leaders—including his mentor, Mayor Joe Buck.

And as much as we’re thrilled to be in the back seat for his ride, we’re still here for hire—working with companies big and small, on projects both large and sometimes hard to describe. After 10 years in business, we’ve added new skills, offering social, verbal, and film content to help shape your brand for today’s world.

Through all the twists and turns, one thing has stayed the same: Anders has been in the passenger seat with us, every mile of the way. 🧡

We are thrilled to share our latest project with you! Our team had the incredible opportunity to rebrand the iconic Stephanie Inn in Cannon Beach, Oregon. From the new logo for the inn to rebranding their renowned restaurant and spa, we are proud of the work we have done to bring a fresh new look to this beloved destination. We also had the pleasure of designing these custom desk caddies, signage, and wayfinding for the property.

Crafted from walnut reclaimed from the property, these desk caddies were designed to not only be functional but also to share some history of the storied inn. Our custom signage and wayfinding designs were carefully crafted to guide guests seamlessly throughout the property while maintaining the new brand aesthetic.

We are delighted to have been a part of this exciting project and can't wait for visitors to experience the Stephanie Inn's new brand. Stay tuned for more updates and be sure to book your stay at the Stephanie Inn to see the transformation for yourself!

Solstices and equinoxes correlate to cardinal signs, celebrating the beginnings of their respective seasons. What is the autumnal equinox? During the autumnal equinox, the sun shines directly on the equator, and the northern and southern hemispheres get the same amount of rays. The alignment officially occurs this year at 8:03 p.m. Thursday. The fall equinox ushers in the arrival of balance. Representing an era of compromise and reflection, to correspond with a time of equal darkness and light. Photo:

Prompting A SENSE OF SLOW AND NOW TO REDEFINE LUXURY. We took .hotel Tributary Hotel, located in McMinnville, Oregon, with its surrounding wine-producing countryside, at escape-distance from Portland, as an opportunity to do something hugely ambitious. A several-year-long collaboration with a cohort of experts in hospitality strategy, horticulture, and of course, slow food methodologies.

It was both a bigger picture project and an obsessively detail-driven one — we re-contextualized the hotel as part of a vast and delicately balanced ecosystem, with deep roots in the riches of the land and the instinct to preserve them. We cultivated a new breed of hospitality, truly embedded in seasonality and in tune with the nature surrounding it.

Photography:

Agencies come to Central Office to augment internal resources and provide consultation on a myriad of problems. This problem came via Canadian based who was in an RFP for the business circa spring 2021. We were asked to design and produce their 278 page bound response for the pitch. In 10 days! We pulled it off without a hitch. Edition of 20, bright white paper, linen cover, custom black foil stamping, half dust jacket.