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The Truss Sunglasses.
Born to blur the boundaries between form and function.
Shop Truss at smithoptics.com
Guide’s Choice, the only choice.
Why? Three reasons:
They have the highest quality ChromaPop™ Polarized lenses that make every detail on the water pop.
They’re built for all-day comfort, with spring hinges and non-slip nose and temple pads.
They’re trusted by the community, earning five star reviews from serious anglers who demand the most from their gear.
Check out the Guide’s Choice at your local retailer or smithoptics.com.
06/12/2026
Behind the Design: The Vero Van
Inspired by the Italian word, Vero, meaning true, real, and genuine, the Vero Van is a mobile space built to facilitate authentic connections.
Made for versatility and functionality, the van is able to adapt to meet the needs of each sport and season.
If you’re in Europe, catch the Vero Van this summer.
The experience is everything. Enhance it with ChromaPop.
ChromaPop lens technology reveals details your eyes normally miss, enhancing colors and contrast so you get the best out of every moment.
Check out best selling sunglasses with ChromaPop lens technology at smithoptics.com
06/09/2026
Athlete Spotlight: Ida-Sophie Hegemann Sets Sellaronda FKT
On May 28th, Ida-Sophie () set out on the Sellaronda circuit with her sights set on the fastest known time.
In her fully unsupported attempt, Ida-Sophie circumnavigated the Sella Massif, covering a marathon distance, and climbing over 2,700m (8,800’) before finishing in 5h 3m and 1s, beating the previous Men’s FKT by 55 minutes.
Please note: To respect and ensure the rules for unsupported FKTs, photos were taken on the course one day after the FKT attempt.
The Cipher Sunglasses
Where retro-design meets modern performance.
Say yes to everything, wear these when you do.
Check out the Cipher sunglasses at smithoptics.com
Ulterior Collection: Between Here and There
Because sometimes the best moments happen at the nexus of what was and what’s to come.
Unravel Ulterior at smithoptics.com.
06/04/2026
Athlete Spotlight: Ella Connolly’s Enduro World Cup Victory in Loudenvielle.
In the first round of the riders tackled five challenging stages in the French Pyrenees, covering a total of 30+ miles and 7,700 feet of climbing.
took a decisive lead on Stage One, setting up a successful day out, ultimately winning by 5.7 seconds.
Strong work, Ella! More to come…
Photos:
Ulterior Collection: Between Here and There
Designed for the detour, because sometimes the best moments happen at the nexus of what was and what’s to come.
Unravel Ulterior at smithoptics.com.
Something designed for the detour. Coming 5.31.26
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Portland, OR
97204