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Creators of the most sustainable and only plastic free hats on earth! Until now, sustainable hats didn’t exist. We’re here to change that. The way it should be.
We’re on a mission to build the best plastic free outdoor gear on earth, and challenge what it means to be sustainable in the outdoor industry, starting with hats. Introducing the world’s first complete line of plastic free headwear, made exclusively from the most renewable natural materials on the planet. 100% natural, 0% plastic.
Police reports say this crab has still not been located, and are advising to avoid littering near any waterways.
Stay safe out there.
DEFEND THE DEEP
Dropping 5.29.26
5.29.26
Something is coming.
Something fishy.
Something wet.
Something with the power to save the ocean.
DEFEND THE DEEP
Brown 100% H**p Caps shipping now 🫡
Wicked comfy, light n breezy - plastic-free embroidery, and all the details
Ditch the plastic, feel the natural difference!
Public Lands Forever truckers rolling off the line!
The Interior Department is cancelling a rule that put public land conservation on equal footing with development.
The fight is not over here!
5% of sales donated to non profits fighting for our public lands 🫡
You asked, we listened!
Not sure why I sounded so bummed about the color announcement tho lol. My bad guys, I’m actually pretty hyped. They look sick. Plus they match my neighbor’s azaleas. Portland is looking nice right now. 🌺 Anyways…
Pink tie-dye is online now! 100 units. Stocked til they sell out. This has been a top requested color, hope yall like it 🤙
04/18/2026
Ok the brown trucker version came out too clean tho 👀
Our lands are still under threat. We’re still making hats. Still donating 5%. Still keeping the pressure on.
Working with Brands for Public Lands and has been epic, there’s been some wins and losses, but we’re stoked to be doing this in good company 🫡
On sale til they sell out 🫡
🍑🍆 tie-dye
100% organic cotton
Zero plastic
🐅 stripe 🐅
45% recycled cotton
55% orgainc cotton
Zero plastic
Knit, dyed, cut & sewn in Los Angeles, CA
04/16/2026
Tiger king edition 👑 🐅
Recycled cotton stripe - overdyed in our sienna colorway.
45% recycled cotton
55% organic cotton
Online now!
04/16/2026
Hard to pick favorites, but this one’s up there 💜
Iterating on these designs has been too fun. Beanie season’s winding down, but we wanted to do a couple more to close out the spring season. Stoked on how many fun colors we have in the mix now. Super appreciative of all the support for this line that allowed us to mess around with all these. We got one more in the works before summer. Cheers.
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Portland, OR
97214