Decoder Digital

Dreading the transition to GA4? You're not alone! Follow our quick, step-by-step guide to making the jump easily and seamlessly:

Guide: How to Transition to GA4 Dreading the transition to GA4? You're not alone! Get a quick, step-by-step guide to making the jump seamlessly and easily.

Redesigning your site? Make sure you test it! Big changes tend to have big impacts — and not always for the better. We’ve had a number of clients come to us after they redesigned their site… and then watched sales plummet.

So when we were approached by a premier test prep company to grow their business, we insisted on A/B testing the new site against the original. The result? 98% growth in lead generation with 96% statistical significance.

That’s the kind of impact we always aspire to have, but there’s only one way to guarantee it. With a bit of clever setup, you can test one version of an entire site against another.

Big thanks to Matt Larriva and the rest of Powerful Prep, who were incredible collaborators throughout this project! Their expertise, readiness to push the envelope, and unrelenting drive to be the best in their industry were crucial to its success.

Read the case study here: http://buff.ly/2e449BH

Powerful Prep - Decoder Discover how a site redesign doubled this company's growth.

New logo? http://makeitstranger.com/

A friend recently asked for help as he redesigns his company's site. His boss doesn't believe that web traffic can actually produce paying customers, so he's been told to "just make it look better." That's probably the worst approach to web design, in my experience. So I wrote him a post explaining why conversion is everything and bringing together what I consider to be some of the best primers on the three biggest conversion factors: usability, value and trust. Here's the result:

The "Big Three" Conversion Factors: Usability, Value & Trust Do you want your site to (a) look pretty or (b) turn your traffic into paying customers? Learn three conversion factors that will make your site perform.

Happy holidays from your pals at Decoder! Warning: contains disturbing images of singing reindeer-people.

Hey, Macareindeer! Watch this 90’s Holiday Throwback at JibJab.com Heyyy, Macareindeeer! Bring a Latin flair to the holidays by casting five in this timeless international dance hit.

Big things are on the way.