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Performance-driven digital marketing & web development exclusively for high performance industries
We are a digital army of marketing & development professionals who work every day to find solutions to the challenges within building performance.
05/27/2026
Most HVAC contractors won't touch duct work. Too much labor, not enough margin, and a scope that slows everything else down. In our latest episode of The High Performance Edge, Zach Ortwine of Southeast Clean Air Solutions makes the case for what comprehensive high performance work can look like when specialists handle the parts of the job that generalists avoid.
Load calculations aren’t just a box to check: they shape the entire retrofit conversation. In this clip, The Energy Conservatory's Chris Hughes breaks down how contractors can use them to recommend the right system and build more trust with homeowners.
Check out the rest of this episode of The High Performance Edge on our website or wherever you listen to your podcasts. Catch our upcoming episode with Zach Ortwine of Southeast Clean Air Solutions next week!
05/08/2026
🎧 We've got your weekend listening all tee'd up!
When a high performance contractor walks into a retrofit with a poor envelope, the path of least resistance is to run a Manual J, size the system, and sell the job anyways.
Permanent load reduction is the better answer, but it's a sell too many HVAC contractors avoid. Chris Hughes of The Energy Conservatory explains why, and how to fix it, in our latest episode of The High Performance Edge.
Are high-performance contractors forced to choose between profit and quality work? 💡
For a long time, it felt like a trade-off. But the future is changing! By using tools that simplify diagnostics and AI to help explain complex work to homeowners, contractors can now communicate their true value without the heavy overhead.
Catch the full conversation with WorkHero's Furman Haynes on The High Performance Edge Podcast to hear more on how to make invisible quality visible! 🛠️ https://www.energycircle.com/podcast/what-ai-can-actually-do-small-contractors-furman-haynes
04/23/2026
High-performance contractors have always faced a frustrating trade-off: doing the best work often comes at the expense of running a healthy business. In this episode of The High Performance Edge, WorkHero Co-founder Furman Haynes breaks down how AI is changing that, with concrete examples of how small contractors are using it today for job costing, custom quoting, rebate processing, and more.
🔗 Listen to the episode here or wherever you find your podcasts: https://hubs.ly/Q04dhDLy0
04/16/2026
We're big fans of The Heat Pump Summit and the value it brings to the industry. Make sure you're planning to attend this year—you don't want to miss it!
04/02/2026
If you missed it last week, our latest episode of The High Performance Edge is the reality check every solar professional needs. Peter sits down with Chris Mink of Sun Light & Power (who have been at this since 1976!) to discuss how to build a company that survives the "tough years."
Learn how to win over today's cautious homeowners and give it a listen this weekend! 🎧
03/31/2026
In the world of high-performance HVAC and Solar, “good enough” isn’t good enough. So why settle for "AI Slop" in your marketing? 🤖 ❌
Generic, automated content is flooding the internet, and it’s a race to the bottom for brand reputation. At Energy Circle, we’re doing things differently. We’ve combined the precision of building science with a transparent, human-led AI policy.
We use AI to work smarter, but our strategy and technical expertise always come from our team. Don't let your brand get lost in the noise.
https://hubs.ly/Q0493Xr80
Solar has had a tough couple of years. NEM 3.0. The federal tax credit sunset. A more skeptical residential customer. So how do you build a solar company that lasts through all of it? Sun Light & Power has been doing it since 1976. In our latest episode of The High Performance Edge podcast, Peter sits down with Chris Mink, the company's sales and marketing manager, to talk about what being a high performance solar company looks like in practice.
https://hubs.ly/Q048l6Dl0
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622 Congress Street
Portland, ME
04101
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| Monday | 8am - 5pm |
| Tuesday | 8am - 5pm |
| Wednesday | 8am - 5pm |
| Thursday | 8am - 5pm |
| Friday | 8am - 5pm |