Handicrap Foundation

minority populations or social demographics can live under a cloud of subpar social status. On a micro level, individuals get be trap under debilitating attitudes. In either case, the stigmas can be externally and internally reinforced. The Handicrap™ campaign is based on a provocative brand that creates new vocabulary. This vocabulary cleverly cuts at the heart of stigma. The internal definition is – “a limiting belief, adopted as reality.” Everyone has negative scripts that they learn to believe. These are the identifying statements that have been given to us from parents, teacher, coaches, friends, pastors, movie characters, and society at large. They can be significant or minor. They are mostly subconscious, yet solidified, and therefore every life-experience is filtered through this limiting lens, this limited identity. A limited identity keeps us from being our best self. The external definition is – “an unfair judgment, based on perception.” We all have different perspective of what is considered normal in society. When we observe or perceive something or someone that is abnormal, we invariable pass judgments to protect our position. This is typically done out of self-preservation, not malicious intent. Regardless, the result is that we inhibit human engagement; we don’t fully invest in others or allow others to fully invest in us. Handicrap™, as a word, causes people to question the meaning, intent, and political correctness, yet the definitions are universal and appealing to everyone. It triggers people to be introspective and discover their limiting beliefs and unfair judgments. These discoveries have the power to shape esteem, perspective, paradigm, and culture.