VERO Watch Company

The Smokey ‘44 is Back!
Inspired by field watches of 1944, the year of Smokey Bear’s debut as a forest ambassador, the Smokey ‘44 pairs vintage cathedral hands with a textured dial. Fortified with durable components to stay ready for every adventure.

The Smokey ‘44 Returns!
Coming available this Friday, February 20th at 9am PST. The Bear Is Back!

The new Ridge Trail and Crown Point Open Water 38’s are available now! We built a very small number of both models, so don’t wait on this one.
This is a fresh take on our original two best sellers from the Open Water 41 series. Now with the refined size and features of the 38mm. Including the NodeX micro adjust clasp, female end links, 12 hour bezel, tons of added Super LumiNova, and more.

Meet the Terra Cotta. Designed with a vibrant, earthy orange case and strap inspired by trail markers and open terrain. The bold color is balanced by a sleek black dial and case elements that ground the watch in durability, clarity, and purpose. Built for wherever the path leads. Only 150 built.

The VERO X Scout Motors Moonstone Blue Workhorse draws from Scout Motor’s, iconic palette, pairing a deep navy case and dial with a matching woven strap for a cohesive utilitarian look. Bright red-orange pushers and subtle red bezel markings make for high-visibility contrast, reminiscent of automotive indicator lights.
only 500 watches built, and going fast.

Meet the new VERO X Scout Motors Limited Edition Workhorse Chronos. Precision engineered with a durable Cerakote over a stainless steel case, rubberized bullhorns, and sapphire crystal. The watch delivers rugged reliability for day-to-day adventures whether you’re on the highway, or taking the road less traveled. Available in two distinct colorways- Moonstone Blue and Terra Cotta. Limited to only 500 watches available.

Coming this Thursday, December 11th. The VERO X Scout Motors Limited Edition Workhorse Chronos. Two brand new colorways. The same hard-wearing, dependable Workhorse. Only 500 built.

We’re excited to announce the upcoming release of the VERO X Scout Motors Limited Edition Workhorse Chronos. Coming December 11. Two new colorways. Only 500 watches built. You won’t want to miss this.

“This thing is indestructible. I’ve bashed it on rocks, dunked it in saltwater, and the Tide Tracker keeps going.”