Blueberri

When time is limited, choose the content move with the clearest demand, business value, and future usefulness.

Content becomes an asset when it is structured, organized, findable, and reusable enough to keep creating value after it is published.

Learn more on https://www.blueberri.co/blog

A traffic drop is a clue, not a cue to panic-rewrite your whole archive.

A new date is not an update; make the recipe more useful, accurate, or complete, or let it keep its seat.

Google ran a small experiment with recipe content, and creators probably never noticed.

Then Google stopped it.
Easy enough to move on.

Except the more interesting question isn’t whether the experiment comes back. It’s why Google tried it in the first place.

Follow that question far enough, and it starts to reveal something much bigger about where creator content may be headed next.

This week in Blueberri Pi:

Your Recipe Can Travel Without You.

Read the new issue: https://bit.ly/4i5klCR

Before you touch 100 recipes, find the pages already doing the most work, then give those winners the upgrade they deserve.

When structure is missing, every new post creates more work instead of more value.

𝗙𝗼𝗿 𝗺𝗼𝗿𝗲 𝗼𝗻 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗮𝗻𝗱 𝗰𝗿𝗲𝗮𝘁𝗼𝗿 𝗶𝗻𝗳𝗿𝗮𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲, 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗕𝗹𝘂𝗲𝗯𝗲𝗿𝗿𝗶 𝗣𝗶.

LINK IN BIO.

Here's the idea I want to challenge for 𝗪𝗼𝗿𝗹𝗱 𝗘𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀 𝗗𝗮𝘆. Necessity and courage aren't opposites...

... the "real" entrepreneurs aren't always the ones who chose this from a place of comfort and vision.

𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗿𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝘁 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗜 𝗸𝗻𝗼𝘄 𝘀𝘁𝗮𝗿𝘁𝗲𝗱 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲𝘆 𝗵𝗮𝗱 𝗻𝗼 𝗼𝘁𝗵𝗲𝗿 𝗼𝗽𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗳𝗶𝗴𝘂𝗿𝗲𝗱 𝗶𝘁 𝗼𝘂𝘁 𝗮𝗻𝘆𝘄𝗮𝘆.

Vision matters, but so does the willingness to build something from where you actually are instead of waiting for the perfect circumstances.

If you started your business because life decided for you, you're exactly the kind of entrepreneur this day is about. And so am I.

🚨 𝗜 𝗻𝗲𝗲𝗱 𝘆𝗼𝘂𝗿 𝘃𝗼𝘁𝗲!

I submitted my SXSW 2027 PanelPicker proposal a few months ago, and community voting is now open through August 23. Every vote helps shape next year's conference program.

My session is called 𝗧𝗵𝗲 𝗘𝗻𝗱 𝗼𝗳 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺-𝗙𝗶𝗿𝘀𝘁 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 and it's for the Creator Economy.

I'm talking about facing the new reality. Creators have been building for platforms. Every algorithm change, new format, and emerging channel has meant more work and more fragmentation. AI has changed that.

I'd be incredibly grateful for your support to get this on the Austin stage.

Vote here: https://participate.sxsw.com/flow/sxsw/sxsw27/community-voting-sxsw/page/community-voting/session/1782273003685001h8KD

Thank you!!!

Kinda chic to spend years building a career across food, tech, and content, and finally realize those pieces led you exactly where you belong. 💙