Liquid Courage Consulting

It keeps employees engaged, motivated and reduces turnover. We can coordinate all the details and provide the most hospitable staff and entertainment.

The Liquid Courage Corporation is a hospitality consulting company dedicated to the enhancement of the beverage industry by promoting confidence, wellness and lifestyle balance initiatives in order to serve those behind the cocktails and hospitality ~OUR MISSION~
The Liquid Courage Corporation is a hospitality consulting company dedicated to the enhancement of the beverage industry by promoting co

nfidence, wellness and lifestyle balance in a way that brings about positive change in modern drinking culture

~CORE VALUES~

CONFIDENCE
We believe the power of liquid courage comes from the confidence it provides and make it our mission to spread confidence to all aspects of the hospitality industry in a way that promotes comradery, mentorship and lifestyle balance. WELLNESS
We are passionate about creating mentorship opportunites that promote a healthier lifestyle for the beverage industry and work with multiple organizations to benefit our community. BALANCE
Above all, we believe the strength of our industry comes from finding lifestyle therefore, we promote liquid courage within the confines of responsibility, respect, equality and cultural diversity.

~SERVICES~

Industry Training & Education
While there are countless subjects to learn and master, the common thread between the world’s best hospitality programs is always training and education. At Liquid Courage, our main goal is to inspire and provide mentorship for the next generation, we look for opportunities to share valuable industry knowledge through educational seminars and provide services to help businesses succeed. We pride ourselves in creating industry leaders by turning bartenders and servers into career service professionals and train managers to become successful operators. Therefore, we stand by our belief that “things you manage, people you lead.”

Event Production
The Liquid Courage team specializes in creating unique and memorable experiences packaged in many forms. Whether it’s a small gathering or a large corporate event, we design artistic cocktails that complement your celebration. With over a decade of event production experience and a unique eye for detail, the Liquid Courage team will bring your vision to life. Most importantly, we create safe and innovative environments that foster comradery with a focus on the health and wellness of the beverage industry and your guests. Bar Programs & Operations
An innovative beverage program involves more than just creative mixology and house-made ingredients, it takes an in-depth understanding of the industry and its current trends. Most importantly it must be genuine and appeal to your individual demographic. Whether you’re in need of a full build-out, a program overhaul, new management strategies or just help redesigning menus and increasing profits, our award-winning team at Liquid Courage has years of hands-on experience in all aspects of restaurant operations. We will create a unique program that complements your vision and captivates your guests. Trade Advocacy & Brand Development
The Liquid Courage Corporation is more than just a consulting company, we are a lifestyle brand focused on the enhancement of the beverage industry. We collaborate with multiple organizations to better our community in order to be a voice for bartenders by bartenders. We specialize in building brands you can trust through content development, social influence and creative media solutions. Most importantly we elevate your brand in genuine and innovative ways that generate loyal customers. Let us elevate your brand by telling your story in new and inspiring ways that set you apart from the rest.

07/12/2020

Playing around with Juerte Distilled Pulque to create El Capricho Cocktail. Get your hands on a bottle from and make this refreshing summer cocktail.

04/15/2020

Looking forward to making more Mezcal cocktails with Wahaka Mezcal. Check out our first cocktail feature and stay tuned for a new cocktail this week!

Quarantine 2020 - Mental Wellness with Joe Frade

04/03/2020

It’s ok not to be ok and it’s also ok to be better than ok!

Confinement, stay at home order, quarantine, whatever we call it, it can be mentally straining... Check out this episode of the azucar.y.limon podcast with one of my mentors as we discuss things to look out for and things to do that could help keep the mind healthy during this time.

(Subtitulos en Español vienen pronto)

https://youtu.be/nPIzYrRPzCk

David Cid Joe Frade Darnell Holguin Elisa López Elvis Rosario Mendez

Quarantine 2020 - Mental Wellness with Joe Frade We spoke with Joe Frade, Marine Veteran and founder of Liquid courage, on the importance of mental health throughout this pandemic. (Subtitulos en Español vi...

Liquid Courage Talks - FACTS, Developing Restaurant Strategy Part 2

03/31/2020

I've rolled up my sleeves for the second part of our "Developing Restaurant Strategy Episode." I really hope it helps some restaurants and bars to prepare for life after Covid-19. Now more than ever, we remain committed to the mission of The Liquid Courage Corporation and aim to provide some confidence to business owners in need. We hope that by sharing our signature restaurant consulting model we can assist in making your rebound a lot smoother and help you strengthen your business strategy for many years to come.

The business strategy model we developed is called FACTS and can be used for new and existing venues. This system outlines the overall focus of the business, how this project will be approached, how operations will be conducted, the detailed technicalities of the project and how the project will be sustained for future success. Coupled with a SWOT analysis, this method will help you bring your restaurant concept to life in a simple organized manner. For any questions or additional help please don’t hesitate to reach out to us on www.liquidcourageconsulting.com and please like our page and subscribe to our YouTube channel.

Liquid Courage Talks - FACTS, Developing Restaurant Strategy Part 2 I've rolled up my sleeves for the second part of our "Developing Restaurant Strategy Episode." I really hope it helps some restaurants and bars to prepare fo...

03/30/2020

Through these challenging times in the service industry we remain committed to the mission of The Liquid Courage a Corporation and aim to help businesses to prepare for life after Covid-19. We hope that by sharing our signature restaurant consulting model we can assist in making your rebound a lot smoother and help you strengthen your business strategy for many years to come.
The business strategy models we developed is called FACTS and can be used for new and existing venues. This system outlines the overall focus of the business, how this project will be approached, how operations will be conducted, the detailed technicalities of the project and how the project will be sustained for future success. Coupled with a SWOT analysis, this method will help you bring your restaurant concept to life in a simple organized manner. For any questions or additional help please don’t hesitate to reach out to us on www.liquidcourageconsulting.com and please like our page and subscribe to our YouTube channel.

03/24/2020

Thanks for the gift of push-ups but let’s take it up a notch and challenge ourselves to check on our friends during these difficult times. Don’t be afraid to ask each other how you are doing mentally, financially and emotionally. It’s ok to vent and rely on others for support. Stay positive, confident and safe!

03/23/2020

Dear clients, followers and friends:

These are uncertain times and our industry has been deeply affected by the outbreak of Covid-19. While I don’t have a simple solution to relieve the stress that surround our industry or the resources to fix everyones immediate problems, we do remain committed to the mission of the Liquid Courage Corporation now more than ever. This brand was created to enhance the beverage industry by promoting confidence, wellness and lifestyle balance by focusing on serving the people behind the cocktails. During this time of social distancing we will be maintaining a proactive attitude and helping to answer the questions of what the future of this industry may look like, how to prepare for the rebound and what we can do to support each other. We will be providing online seminars detailing our consulting process, business strategy, staff trainings and most importantly wellness initiatives to maintain strong positive outlooks. We look forward to serving those who serve and strengthening our industry through encouragement and camaraderie.

Stay confident,

Joe Frade
Founder, Director
The Liquid Courage Corporation
www.liquidcourageconsulting.com

02/01/2020

“Olympia’s Champion.” Inspired by for &
1.5 oz. Silver Cachaca5 oz. Curry Leaf Oleo Saccharum
2 oz. Sparkling Coconut Water
Garnish with Tennis Ball Lemon Peel Wheel & Baby’s Breath.

Photos from Liquid Courage Consulting's post

02/01/2020

We are excited to start 2020 by collaborating with amazing brands like and
Stay tuned for more fun collabs to follow.
Our specialty cocktail for this event was inspired by and was named after her greatest accomplishment, becoming “Olympia’s Champion.” Recipe below!
Olympia’s Champion
1.5 oz. Silver Cachaca5 oz. Curry Leaf Oleo Saccharum
2 oz. Sparkling Coconut Water
Garnish with Tennis Ball Lemon Peel Wheel & Baby’s Breath.
@ Pensole

02/01/2020

It’s always a great pleasure working with the creative teams behind and to tell the stories behind amazing athletes. Our specialty cocktail for this event was inspired by and was named after her greatest accomplishment, becoming “Olympia’s Champion.” Recipe below!
Olympia’s Champion
1.5 oz. Silver Cachaca5 oz. Curry Leaf Oleo Saccharum
2 oz. Sparkling Coconut Water
Garnish with Tennis Ball Lemon Peel Wheel & Baby’s Breath.

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http://www.liquidcourageconsulting.com/

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Portland, OR

Liquid Courage Consulting

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