TechSparq

Every brand is moving upmarket right now.

Affordable luxury. Elevated basics. Accessible prestige.

Every brand. Same direction. Same deck.

When everyone moves to the same tier, that tier stops meaning anything.

Somebody has to be wrong.

Target rolled back DEI. Black America boycotted. The revenue hit was real.

Now they’re pledging $5 billion.

That is not redemption. That is a recovery plan.

Want Black dollars back? Invest in Black firms who can deliver at your scale.

TechSparq’s CEO architected Target’s Ariba systems in 2005. The track record is there.

Who gets that $5 billion is a choice.

Your systems talk to each other.

That is not unified commerce.

Connected means your OMS knows what your POS did. Eventually.

Unified means one truth. Same record. Same time.

7% of retailers have it. They grow at twice the rate of the 93% who don’t.

Warby Parker said retail was broken. 200+ stores now.

Glossier said wholesale was dead. Sephora shelves now.

Allbirds said own the customer. Sold for $39M.

DTC is a channel. It was never the whole strategy.

Burberry’s revenue fell 17%. Operating loss.
1,700 jobs cut.

𝗟𝗩𝗠𝗛 𝗴𝗿𝗲𝘄.
𝗛𝗲𝗿𝗺𝗲𝘀 𝗴𝗿𝗲𝘄.
𝗠𝗼𝗻𝗰𝗹𝗲𝗿 𝗴𝗿𝗲𝘄.

Burberry didn’t have a market problem. It had a customer problem.

The customer didn’t leave. Burberry left the customer.

87% of DTC brands raised prices when the tariffs hit.

Now the tariffs are gone.

What you do next is the most honest thing you will say to your customer all year.

The biggest name in the room had been on this for two years. No prototype.

TechSparq came in. Salesforce asked: “If they couldn’t do it, who is TechSparq to say they can?”

We launched in twelve months. 120 Black-owned brands. Selling.

Twelve months.

7% of retailers have unified commerce.

𝗧𝗵𝗲𝘆’𝗿𝗲 𝗴𝗿𝗼𝘄𝗶𝗻𝗴 𝗮𝘁 𝘁𝘄𝗶𝗰𝗲 𝘁𝗵𝗲 𝗿𝗮𝘁𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗼𝘁𝗵𝗲𝗿 𝟵𝟯%.

Every platform vendor in retail is selling unified commerce. Every retailer has it on their roadmap. 𝘼𝙡𝙢𝙤𝙨𝙩 𝙣𝙤𝙣𝙚 𝙝𝙖𝙫𝙚 𝙗𝙪𝙞𝙡𝙩 𝙞𝙩.

The gap isn’t the tech. It’s what happens before the tech is chosen.

Turn On What’s Next

14,000 store closures expected in 2026. Saks bankrupt. Eddie Bauer gone. More names coming.

The coverage calls this a 2026 crisis. It isn’t. It’s a 2020 decision reaching its conclusion.

Over-expansion. Debt layered onto foundations that couldn’t generate the returns to survive.

Retail failure has a long fuse and a very fast flame.

Want to know where your foundation stands before the fuse burns through? That’s exactly what our Enterprise Diagnostic is built for. techsparq.com/services/enterprise-diagnostic