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Our ProActive Preneed sales and marketing system was built to transform how families experience loss. Our work goes beyond selling policies.
Since 2004, we at Precoa (the Preneed Company of America) have been committed to making a positive impact on the lives of American families. We are a national leader in preneed sales and marketing, partnering with the country's top funeral homes to help families heal from one of the most challenging events they'll face — the death of a loved one. Every family deserves an opportunity to understand why ceremony, ritual, and gathering still matter — why we will always need meaningful connection during a time of loss. Quality preneed provides a path to healing when it’s needed most. We’re proud to work side-by-side and share this passion with the genuine, caring people in this profession who help families in every community. In a crowded marketplace, we stand alone with a commitment to excellence that extends to each and every aspect of preneed service. From product, to customer service, to marketing, to consumer experience — we provide the most comprehensive solution to connect funeral homes and families, beginning to end. We believe every family has a right to know the healing benefits of funeral ceremony, ritual, and gathering. As our society increasingly opts for convenience, we work to create genuine chances for connection. It's time to take preneed beyond the policy.
09/18/2026
🎲 What an incredible time at the New Jersey State Funeral Directors Association, Inc. convention in Atlantic City! Our own Rachel Feher brought the energy (and the dice), while John Feher made connections and conversations happen. 🎯
From prize giveaways to sharing all the advantages of Pro Preneed, John and Rachel showed exactly why they're such valued members of the Precoa team: They genuinely care about connecting with people in our profession.
And yes, that’s the Precoa Cup with Rachel! Just 5 weeks remain until the smartest people in the profession compete in the National Funeral Directors Association Funeral Face Off!
Gold Star or Skyline?
That's the question that changed everything for Cody Federmann. During his interview with Precoa CEO Michael Hornibrook, they discovered they both grew up in towns nearby. And instead of diving into work talk, the conversation shifted: Gold Star versus Skyline Chili. Which one's better? What about the milkshakes?
"It no longer felt like an interview," he says. "It truly felt like I was catching up with an old friend."
That's how it started. Six years later, Cody has built friendships that will last a lifetime. All because Michael took the time to connect as a person first.
We're celebrating one million prearranged families by sharing stories like this one. Do you have a One in a Million moment? Share your story in the comments or send us a message.
09/15/2026
Today marks the beginning of Hispanic Heritage Month. Through the rest of September and into October, we’re excited to celebrate all the contributions Hispanic Americans have made to our history and culture.
09/11/2026
Today, we honor those who lost their lives 25 years ago and all the heroes who were on the front lines to help. We will always remember how it transformed the nation and how people continue to come together to reflect and connect.
Christmas trees in July.
That's what Kate saw when she visited Lucas Funeral Homes during a Precoa offsite in Dallas. One funeral director shared how they serve families with dedication and care—and one family's story stuck with her.
A loved one they served always adored Christmas. So Lucas Funeral Homes did something extraordinary: they filled the chapel with Christmas trees and brought the warmth of the season into the middle of summer.
"That level of dedication and care for their families really meant a lot to me," Kate says. "It made me proud to support our partners like that."
We're celebrating one million prearranged families by sharing stories like this one—stories about the small and big connection that make all the difference.
Do you have a One in a Million moment? Share your story in the comments or send us a message.
09/07/2026
Hard work, craftsmanship, and connection are just a few of the values we’re celebrating this Labor Day.
We hope you can enjoy some rest and connection as the summer comes to a close! 🌻🌊🌞
09/06/2026
Congratulations to Gaffney Funeral Home for being named Funeral Home of the Year at the recent Washington Funeral Directors Association annual convention!
Gaffney Group has been a Precoa partner since 2024, and owner Corey Gaffney credits Precoa with "turbocharging" their preneed program.
We're proud to stand with leading funeral homes like Gaffney across the country, and we can't wait to see what the future holds for our partnership!
09/03/2026
Leader. Mentor. Trailblazer.
That's right: Precoa's Kelly Kohut has joined the board of directors of Funeral Women Lead, the only 501(c)(3) nonprofit foundation dedicated exclusively to advancing, developing, and supporting women and those who identify as women in funeral service and deathcare.
Kelly is an advocate for women at Precoa and across the funeral profession, and recently completed the Women's Leadership Academy through the Johns Hopkins University Carey Business School.
Congratulations to Kelly and her fellow board members! And if you'd like to meet them in person, be sure to attend the upcoming Leadership & Wellness Summit on September 28-30 in Isle of Palms, South Carolina: funeralwomenlead.org/wellness-summit-details/
Learn more: https://www.kates-boylston.com/industry_news/funeral-women-lead-expands-board-of-directors-welcomes-six-new-leaders/article_074c6a64-a127-40ee-992e-016ce8f8982f.html
Funeral Women Lead Expands Board of Directors, Welcomes Six New Leaders PARKER, Colo. – Funeral Women Lead, the only 501(c)(3) nonprofit foundation dedicated exclusively to advancing, developing and supporting women and those who identify as women in funeral service and deathcare,
Two words changed everything: "Thank you."
That's what an Advance Funeral Planner told Rachel Feher, one of Precoa's Funeral Director recruiters, on an incentive trip for top-performing planners. The AFP said her career in funeral service, a career Rachel helped her launch, had changed her life.
Rachel says moments like that are why she loves this work. Recruiting isn't just about filling roles. It's about helping people find work that transforms them.
We're celebrating one million prearranged families by sharing stories like this one.
Do you have a One in a Million moment? Tell us in the comments or send us a message.
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13221 SW 68th Pkwy, Ste 100
Portland, OR
97223
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| Wednesday | 8am - 5pm |
| Thursday | 8am - 5pm |
| Friday | 8am - 5pm |