High-Proof Creative
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Marketing and Creative services from Karen Locke, author of "High-Proof PDX," and a team of professionals with backgrounds in content strategy, and digital marketing.
03/04/2026
While working on this project with As Above So Below Distillery, and Elvira, Mistress of the Dark, our goal was to spotlight the icon while ensuring the design remained cohesive with the distillery’s established branding and portfolio.
Check out our newest labels for the Elvira, Mistress of the Dark Vodka. Designs by High-Proof Creative designer, Cassandra "CJ" Judd.
Did you know our founder, Karen Locke, is also Managing Partner and CMO of ?
After High-Proof designed the branding, logo and labels for Dappled, Karen joined the Dappled team as co-owner in 2025. Karen knew the founder, Faith (prior: ), for many years before joining the team!
What does this mean for a brand like yours? We get you. We've been there. We've launched brands, and we've owned brands. We have a deep passion and understanding for beverage.
02/18/2026
It was a definite pleasure working with the team on their logo, custom closures, and embellished glass bottles.
Bahamas Botanicals is a company dedicated to the production of alcohol and other products using local plants, fruits, and other natural resources of the Bahamas, which have been sustaining Bahamian communities for generations.
02/11/2026
Check out our branding identity, logo and label design for .
More info on this super fun, non-alc brand at coldchai.com!
02/06/2026
Proof of life 🔥
A label we designed for our Texas friends, , spotted out in the wild.
02/02/2026
BLOG: Does Your Distillery Need a Wholesaler? And Other Questions About Tied-House Laws
Navigating the complex three-tier system can be a dizzying feat for anyone. It’s especially difficult for up-and-coming distillers who are newer to the industry.
Check out our blog: https://highproofcreative.com/does-your-distillery-need-a-wholesaler-and-other-questions-about-tied-house-laws/
01/22/2026
We build brands AND partnerships.
Since day one, our focus has been to help beverage brands stand out through thoughtful design, strategy, marketing, and storytelling. ✨
Everyone on our team has a background in craft beverage, which means we have the knowledge and experience to stay by our clients’ sides throughout the entire product lifecycle.
11/19/2025
It's finally time to show off High-Proof Creative's label design for John Lee Ho**er Legacy Spirits' latest release, the Strings of Legacy: Kentucky Bourbon Collection!
Each expression pays homage to one of John Lee Ho**er’s most iconic guitar models.
It's nothing short of an honor to have a years-long relationship with the family of John Lee Ho**er. Thank you for trusting us with this legendary brand for so many years!
11/12/2025
Should you use AI to design your next product label? Read a few reasons why using the bot might cost you more time and money than working with a creative agency.
Read the blog: https://highproofcreative.com/using-ai-to-create-product-labels-vs-a-beverage-branding-agency/
11/07/2025
Welcome Stone Distilling Co. blends innovation with island heritage to craft whiskey shaped by Grenada’s climate, culture, and spirit.
Our goal was to create a brand identity that was as bold and daring as they are.
Every bottle tells a story. When we designed the logo and label for , we wanted it to feel as warm and grounded as the Caribbean itself. Bold lettering, rich tones, and subtle textures capture the spirit of Grenada.
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1017 SW Morrison Street #316
Portland, OR
97217