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Worked with on this one.

The ask was to treat lobster like a premium product—clean, elevated, and front and center.

Kept everything stripped back so the focus stays on the claw—color, texture, and that moment with the butter doing just enough to bring it to life.

No extra noise, no heavy props. Just making sure the product carries the image.

Styling by
Studio

ProductPhotography Seafood FoodPhotographer StudioLighting AdvertisingPhotography CulinaryPhotography

We’re in the middle of a blizzard in Maine.

This image was originally shot in 2017 for a commercial client. This week, I revisited it. I upscaled it to 4K and used to add snowfall to the scene.

Same lighting. Same composition. Same brand intent.
Just extended how I can use it.

I haven’t shared this much here, but for close to two decades I’ve led large-scale business transformations focused on human-centered change and strategic direction (business jargon!). My work has always been about helping organizations define where they’re going — and then building the systems to support that direction. Right now, it’s all about AI adoption.

That lens carries over into my photography. Right now I see a lot of anxiety around AI in creative work. I understand it. Every major shift creates uncertainty.
But tools don’t determine whether someone succeeds. Direction does.

In transformation work, when there’s no clear goal, new technology just accelerates confusion. Creative careers are no different. If you don’t know what you’re building or who you’re building it for, AI won’t save you.

But when you do have clarity? AI becomes leverage.

I’m never going to stop physically shooting. I love the human interaction. I love the collaboration on set. I love solving real lighting and composition problems in real time. That’s irreplaceable.

At the same time, I love that I can revisit a 2017 image and create new value from an existing asset.

If you’re a commercial photographer, this is the shift worth thinking about. Not “Is AI killing photography?” But, “How can I use AI to increase the lifespan, flexibility, and value of the work I create?”

How are you approaching AI in your commercial work?

HumanCenteredAI CreativeLeadership

If you’re asking, I would really like some mac n cheese by .

Client: x
Stylist:
PR: .gledhill and team
Studio:

Do you want a hotdog 🌭?

Shot for
Food d’arte:

It’s warm so I’m posting bread ✌️
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Flecked with bright herbs and briny olives, this savory fougasse is a gorgeous Provençal with dramatic slashes resembling ears of wheat. Not unlike an Italian focaccia, is chewier with a crispy exterior and a soft interior.

It’s a simple bread, but one you’ll want to tear into — especially surrounded by a or cheese board. Just snap off a section of this shareable, tearable bread and dip in some olive oil with finely chopped herbs.

Head to the mostly defunct blog for my foolproof recipe. It is as easy as delicious and can be made the same day (or leisurely overnight).

Dinner but make it

Thrilled to share new work for , capturing the world’s best seafood. From the cold, clean waters of Maine to the plate, our goal was to showcase Maine lobster as premium through minimal, ingredient driven imagery and video. Can’t wait to share more soon!

The awesome crew:
Photography:
Food Stylist:
Prop Stylist:
Video:
Gaffer: .co
Creative:

Thanksgiving prep 🦃 Roasted garlic in chili.

Garlic confit is an indispensable staple in my kitchen. The silky, spreadable cloves add a sweet punch of garlic to everything from vegetables to pasta, salad dressing or pizza. And, the oil? The infused oil is perfect for drizzling on top of dishes, adding to vinaigrettes or serving with crusty bread.

Recipe on the old blog.

Been in limbo for the last six months due to a major house move and renovation—itching to get back into the studio and start shooting again.

Rainbow Rice Kripsies shot for and

Food Styling by