Fitzgerald Photo
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Fitzgerald Photo is a commercial, advertising and corporate photo studio based in Portland. See us at www.fitzgeraldphoto.com
We specialize in on-location work, especially lifestyle campaigns, product and corporate photography. I tell visual stories about brands, about people and about companies. I love my work because it engages all of my senses and draws on all of my experiences, from working for others to learning on my own. Every day is different because my clients' challenges are unique to their situations. My goal is always to translate a concept or a brand into an image that powerfully connects with people. My tagline is "Image Matters", and I firmly believe in that.
Got called out by a photographer I used to shoot with at newspapers. My first reaction was defensive. My second was: he’s right.
Commercial work is a solo adventure — you operate in a vacuum, which means you only hear your own voice. I miss the feedback loop from the newsroom days more than I miss the newsroom.
It’s early 2004. I’m in the front seat of a Humvee, we’ve just crossed into Iraq, and I have a problem.
That problem taught me something I still use before every major project.
What’s my Humvee? What’s in, what’s out, what do I actually need.
MakeItAnyway
08/19/2026
There are portrait sessions where everything clicks, and this was one of those. Great location and great person in front of the lens. I shot this series for Whitney_runs in the Maine woods where Whitney runs and feels at home. I love the light, but she nailed the expressions that give the images a cool moody feel.
📸 Whitney_runs
Assistant: Charlie Widdis
08/12/2026
When Colby Magazine asked me to photograph faculty and researchers for a piece on ethical AI, the brief was straightforward, but the subject matter wasn’t. How do you make portraits that feel human in a story about machines? My approach was to show warm skin tones against cool, dark backgrounds. The technology piece is implied, though unseen, and the people are fully present, though isolated.
The point of the piece — something I hope comes across in the portraits — is that human judgment is still at the center of all of the college’s pioneering AI efforts.
Photography: Brian Fitzgerald for Colby Magazine / Davis Institute for Artificial Intelligence
Story by Bob Keyes
Colby College
Watching a video crew at work on location was a powerful reminder of the power of subtraction. They brought monster lights but often used far simpler methods instead. Thinking a lot about that. ‘The question, ‘Which Light Can I Remove?’ seems like it could apply to portrait photography and much more.
08/01/2026
Excited to announce that I'm an Artist Project Grant recipient from the Maine Arts Commission.
The grant supports Baring Scars, a portrait and storytelling project I've been building for three years: 42 men and counting, from Maine and throughout the US and Canada. Cancer survivors who agreed to sit in front of my camera and talk honestly about what the disease left behind on their bodies and inside, too.
I'm honored to be able to help these men share stories that need to be heard.
The grant moves this toward a public exhibition in June 2027, timed to National Cancer Survivors Month.
Follow Baring Scars to watch the project unfold.
This project is supported in part by the Maine Arts Commission, an independent state agency supported by the National Endowment for the Arts.
A few months ago I almost didn’t send the email. The gap between sending and not sending—taking action or playing it safe—is small but the impact, huge.
Planned to film a video talking about the tension between building and executing. Then I had five shoots…and had to revise the plan. Case in point.
Showing up is the process of admission. Staying in the room is the work. itanyway
Most ambitious proposal I’ve ever done. Still waiting. Make it Anyway.
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66 Pearl Street, Ste 210
Portland, ME
04101