SEG Services

Chicago ✔️

The best part isn't just building the experience—it's watching people show up for it.

Chicago brought the energy for Ka'Chava's latest tour stop, where an Airstream became a destination for sampling, community, and connection alongside Jess Sims. 🍓🥤💪

On to the next stop: Boston. 👋

👋 New client. New build. New memories.

We had a blast partnering with Lids at Fanatics Fest, creating a space where fans could rep their teams, shop the latest gear, and soak up the energy of one of the biggest weekends in sports.

Huge thanks to the Lids team for bringing us along. ⚾🏈🏀

Good retail starts with great communication.

We helped bring Columbia Sportswear’s new Carlsbad Outlet to life with clean, impactful signage—from exterior lightboxes to in-store wayfinding that makes the shopping experience feel seamless.

Simple. Strategic. Effective.

🏃 From race prep to the finish line—and all the recovery in between.

We were proud to support ASICS as they showed up for every step of the runner journey at Grandma's Marathon in Duluth - Always grateful to help bring these experiences to life. 👟💙

🤠 New client alert 🤠

Excited to partner with Tractor Supply Co. at CMA Fest, supporting activations across Fan Alley and the Expo. Our team was on-site helping bring engaging fan experiences to life from setup to showtime.

Looking forward to what's ahead with this partnership. 🤠🎶

New cleat. New energy.
The Bayou King has landed 👑⚡️

Store was looking sharp for the Justin Jefferson Flight School at UA HQ.
Proud to support the retail refresh behind this exciting release 🏈🔥

New Balance is looking right at home inside Nordstrom. 🔥

SEG Services helped bring these elevated shop-in-shop environments to life — blending premium materials, thoughtful design, and seamless ex*****on to create spaces that feel as strong as the product itself.



-in-shop

Behind the scenes in Eugene ⚡️

SEG Services helped Nike bring marathon weekend to life with a full lineup of community-driven moments — including a 500+ person shakeout run, local vendors, live DJs, cheer stations, and a custom charm bar for race finishers.

The charm bar was a hit all weekend, completely selling out before Sunday wrapped. 🏃