SEG Services

New Balance is looking right at home inside Nordstrom. 🔥

SEG Services helped bring these elevated shop-in-shop environments to life — blending premium materials, thoughtful design, and seamless ex*****on to create spaces that feel as strong as the product itself.



-in-shop

Behind the scenes in Eugene ⚡️

SEG Services helped Nike bring marathon weekend to life with a full lineup of community-driven moments — including a 500+ person shakeout run, local vendors, live DJs, cheer stations, and a custom charm bar for race finishers.

The charm bar was a hit all weekend, completely selling out before Sunday wrapped. 🏃

Kansas City brought the energy ⚡️

At the ASICS Show Me National Qualifier, we partnered with ASICS to create an experience that matched the intensity on the court — fast-paced, highly engaging, and built for the next generation of athletes 🏐

Coffee Ka’Chava has entered the chat ☕️

To celebrate Ka’Chava’s new Coffee flavor, we transformed a NYC spa into an immersive start-your-day experience—fueling influencers and VIPs with intention, energy, and a seriously good cup.

For the Boston Marathon, we partnered with Nike to create a customization experience built for the moment - a space where runners could turn their achievement into something tangible — personalized product + memorabilia, created in real time.

March Madness is heating up. 🏀🔥

A good time to look back at a few basketball projects we’ve loved being part of along the way.

Big energy.
Great experiences.
And the culture of the game we all love.

Basement, reimagined 🔥

We transformed a space at Marathon Sports into a branded New Balance experience — built for runners, community, and the energy of the city 🏃 🌆

It’s National Happiness Day. ☀️

And honestly… this one’s hard to beat.

Sunshine, sport, and a little splash of happiness. 💧🏃‍♂️