Strategic Media Inc

Want better audio ads? Discover 10 proven tips for creating podcast and radio ads that capture attention, engage listeners, and drive results.

How to Create Great Audio Ads: 10 Proven Tips for Peak Performance - Strategic Media Inc. Reach listeners across broadcast, streaming platforms, podcasts, and smart speakers with great audio ads.

After SMI’s own Creative Lead Kristy Martino crushed this year’s CopyCon keynote, LinkedIn was a-flurry for days with shoutouts. Why all the fuss? I sat down with Kristy to pick her brain about her galvanizing speech, including her thoughts on storytelling, creative work, and rejecting mediocrity to pave the way for abundance.

SMI’s Kristy Martino Champions Human Creativity at CopyCon 2026 - Strategic Media Inc. Hear from SMI’s Creative Lead Kristy Martino, who delivered the keynote speech at CopyCon 2026 about the staying power of human creativity.

Choosing between geo-targeted campaigns and national media? At SMI, we design campaigns that combine precision and scale to reach the right audience at the lowest effective cost.

Is Geo-Targeting the Best Approach for Your Brand? - Strategic Media Inc. Geo-targeting or location-based audio targeting allows brands to deliver messages that reflect local context, culture, and timing, but may not always be the best choice.

Meet the Hosts of number one True Crime + Nature Podcast National Park After Dark. Danielle and Cassie discuss their journey to the top, what they look for in their show’s sponsors, and what makes their podcast great.

An Interview with the Podcast Hosts of National Park After Dark - Strategic Media Inc. SMI began connecting advertisers with the National Park After Dark podcast in 2021, the same year it launched. Since then, the show’s audience has nearly doubled.

A winning audio strategy starts with understanding who is actually listening—and how they engage.

Understanding Today’s Core Listening Audiences - Strategic Media Inc. Discover the four core radio listening audiences driving today's audio landscape: Black Americans, Hispanic/Latinx listeners, Gen Z, and single women.

CBS News Radio is shutting down. We’re here to help you stay ahead of any chaos.

What the CBS News Radio Shutdown Means for Advertisers (And How to Stay Ahead) - Strategic Media Inc. CBS News Radio is shutting down. Strategic Media Inc. is here to help you stay ahead of any audio advertising chaos.

We’re Austin-bound! SMI heads to SXSW March 12-18, joining innovators, creators, and industry leaders for one of the most influential gatherings in media and entertainment. Our team – CEO Jeff Small, Brooke Murray, Bob Leonard, and Lisa Risk – will be taking in panels, live events, and networking opportunities all week long.

Heading to Austin too? Let’s meet up!

SMI Attends SXSW - Strategic Media Inc. This year, SMI will be right in the middle of South by Southwest. New to SXSW is the incorporation of Podcast Movement Evolutions.

We’re proud to announce SMI’s Head of Creative Development, Kristy Martino, will deliver this year’s opening keynote speech at ProCopywriters's CopyCon 2026!

In her keynote speech, “Who’s Afraid of Creative? – The Staying Power of Human Creativity”, Kristy will highlight the ethical and philosophical implications of AI in creative work, urging professionals to protect their critical thinking and creative instincts.

Centered on the theme of “AI vs. Humanity,” this esteemed annual conference will feature a mix of breakout workshops, interactive panels, and sessions that balance practical skills, creative insight, and thoughtful discussion around the evolving role of technology in writing.

SMI's Kristy Martino to Keynote CopyCon 2026 - Strategic Media Inc. SMI's Kristy Martino to Keynote CopyCon 2026, highlighting the ethical and philosophical implications of AI in creative work.

Want to know what makes an audio ad great? SMI’s Creative Team talks shop while taking a look back at their top 5 favorite ads from a landmark year in advertising.

2025 Creative Highlights: Top Performers and Favorite Ads - Strategic Media Inc. To celebrate all we accomplished this year, the Creative Team got together to talk about five of our most successful audio ads of 2025.