red thread brands

You wouldn't try to explain the difference between a shallot and onion to a chef.

So why speak to your leads like you speak to green audiences?

Bottom-of-the-funnel audiences need content specific to where they are in the buying process.

This looks like:
👉comparisons to competitors or similar products
👉case studies
👉use cases
👉testimonials

Have you ever been teased by a brand but didn't mind falling for it? When you're at the bottom of the marketing funnel, it's usually a no-brainer.

Our integrated marketing director, Emily, shares her story:
"I filled a cart of some essentials on Grove Collaborative's website. I ended up leaving my cart full without making a purchase. This triggered a series of abandoned cart emails, offering three full size freebies. I promptly went back to the site, nabbed my free cleaning supplies, and followed through with the purchase."

You know how as a marketer, you get served an ad and you're like 😏 Yep, I see what you did there. Not just the ad itself, but how the language and imagery on the ad have changed because you've been stalking that brand for months.

Delaney, our design director, can relate:
"I was looking at the Our Place Always Pan. They later served me an ad that said when you get a pan, you also get a steamer basket PLUS a dumpling steamer. You got me, sold."

In honor of , let's talk about social listening.

Social listening simply means monitoring your brand's social media channels for feedback and mentions of your brand, and specific keywords and topics relevant to you.

Doing this is important because:
💬Social media is about having conversations, not one-sided announcements
💓You're aware of sentiments toward your brand
👩‍💻You know what your customers are talking about and what they care about
📋You get raw, valuable feedback without having to create or send out a survey

Sometimes the key to increasing online sales and conversions can be as simple as revising your call-to-action button.

Take 3 minutes to read about a button fix that led to a $300 million increase in revenue: https://loom.ly/-Qde9EQ

You've done the hard work of building brand awareness, getting visitors to your website, and nurturing your leads. Now it's time to seal the deal.
✳️ Click through to see some steps to turn a click into cha-ching!

WE'RE BAAAAAACK! We believe if you take care of your employees, they'll take care of your business in return.💌

Our annual summer break helps us live our joie de vivre core value while taking care of our physical and mental health, too.

Today's the day! Google Universal Analytics will no longer be processing new data from here on out. Here's what you need to know:

✔️ You can still access your old data in Universal Analytics for at least six months.
✔️ GA4 does not include your historical data, only from the date that you set up the property.
✔️ The time to switch is NOW if you want to continue receiving analytics information from Google.

Are you feeling exhausted by the pressure to push out content? It's okay to hit the pause button.

It may be time to step back and reevaluate what is working for you.

☑️ Ask your social accounts "What have you done for me lately?"
☑️ Take a breather. Revisit your goals.
☑️ Figure out a marketing plan that gives back to you instead of drains you.
☑️ If you're feeling stuck, reach out! We are happy to help.

Chewy has lodged itself in our dog-loving hearts. 🐾

A customer tried to return an unopened bag of dog food after their pup crossed the rainbow bridge. Chewy told them to donate the food to a local shelter AND sent flowers with a hand-signed card. 🥺

The gesture went viral and, yes, it got lots of attention for Chewy. But it was also genuinely heartfelt. When things don't go as planned, how can you show a little compassion with your customers?

As The Nap Ministry says: Rest is Resistance. Red Thread will be out of the office July 2-8th, using our downtime however we see fit. Because we deserve it, and you do too.