Build Social

In case you didn't hear, earlier this year Facebook decreased organic reach for pages yet again. But there's a secret to making sure your posts get read - ask your followers to share!

Why Don't My Facebook Fans See My Posts? The Decline of Organic Facebook Reach Learn how Facebook organic reach has declined over time and what you can do about it.

Twitter has finally launched an analytics dashboard! Log in to your Twitter account and check it out. https://analytics.twitter.com/about

Images really matter in your social media posts, especially on Facebook. Here are some quick and dirty tips for how to create attractive images that you can use in your social media posts to support your overall branding.

How to Create Social Media Images That Support Your Brand Are you getting maximum results from your visual content? Do you use fonts, colors and clever effects to make your company's images more recognizable? Graphics that are consistent with your company's established image increase your audience engagement by creating familiarity. In this article you'll…

Based on Facebook's latest policy discouraging promotional posts, content marketing is more important than ever! Learn the basics and get some tips for how to reach your audience with this strategy.

34 Must-Read Blogs for the Latest on Content Marketing A look at the best blogs that offer tips and strategies for content marketing, plus some expert advice on engagement, writing, and audience.

Tracking the ROI of your social media presence can be tricky! Here are some great tips for how to track your return on investment based on your overall digital marketing goals.

What Is The ROI Of Social Media? There is little doubt of the value of social media. You can gain a lot of readers and expand your brand. All of these efforts take a lot of time, so how do you know that what you’re getting back from your efforts is worth your time? What is your return on investment? Does its gain outweigh its cost?…

Facebook recently made a change to the News Feed that discourages Pages from making self-promotional posts. Read all about it and learn what it means for your Page.

No More Promotional Posts: Facebook Will Penalize More Brand Content Brands that share promotional posts will now have a tougher time of reaching the news feed. Here's why and what you need to know...

By now everyone has seen a hashtag, whether on TV, Facebook, or Twitter, but how you can use them for your organization?

Confused by Hashtags. 5 Expert Tips for Marketing with Hashtags When hashtags first emerged they were seen as only for geeks. Today the hashtag is everywhere. Here are 5 expert tips for marketing with hashtags

When was the last time you did some general housekeeping on your social media profiles? Now's the time to do it - before we all get crazy busy with the holidays!

26 Tips to Enhance Your Social Media Profiles | Tips on some of the basic housekeeping tasks that are necessary for maintaining complete and engaging social media profiles.

Everyone knows that generally speaking it's good for your business or organization to be on Facebook, but what's the difference between a profile, group, and page?

What's Really the Difference Between pages, Groups and Profiles? Deciding between a page, group or profile? We highlight the differences to help you understand when and how to use each one.

Here's a great tip: use short posts on Facebook. According to Facebook, posts between 100 and 250 characters receive 60% more likes, comments and shares!

15 Resources to Improve Your Organic Reach on Facebook Over the last few months, the internet has been buzzing about the drop in organic reach for pages. We’ve received a ton of questions from small business owners, wondering how the drop in reach will impact their ability to show up on Facebook, and if there’s anything they can do to improve t...

Facebook recently changed the image dimensions for thumbnails in posts, see what they are so that you can ensure the photos on your website display correctly on Facebook.

All Facebook Image Dimensions: Timeline, Posts, Ads [Infographic] Facebook dimensions recommended sizes for cover photo, profile photo, Timeline link and photo shares, desktop News Feed and sidebar, ads and more.

LinkedIn is retiring their Products & Services tab on Company Pages on April 14th. Learn what you can do to share what services and products your organization offers without the Products & Services tab.

Products & Services tab Retirement Learn how to use Company updates and Showcase Pages to share your products and services related content moving forward.