Plum Design Studio

A moment of appreciation for these custom illustrations, easily my favorite part of the Maua brand! Maua was fully on board with leaning into the quirky vibes which made this such a delight to create. Their mission is to change the way we think about healthy snacking: the same protein and nutrition you’d get from a smoothie or protein bar, but in the form of a delicious frozen treat. That balance between nourishment and indulgence became the foundation for the illustration style too. A popsicle guitar, a giant raspberry, juggling coconuts, a popsicle surfboard: all playful, feel-good, and a little unexpected.

Packaging design concepts for Maua’s protein popsicles across all three flavors. As an extension of the brand identity, each design balances clean, elegant structure with the quirky, whimsical energy that makes Maua so distinct. Simple ingredient callouts, easy-to-read typography, and custom illustration come together to create packaging that earns a second look in the freezer aisle.

Introducing Maua, protein-packed popsicles made with clean ingredients. Think healthy smoothie but as a grab-and-go frozen treat.

I partnered with Maua to develop a full brand identity and initial packaging concepts, building a visual language that could grow with the brand. The goal was to create a brand that feels clean and natural like the product itself, but also bold and quirky enough to be truly memorable in a crowded market. My favorite part was creating the custom illustrations, which became the heart of the brand’s playful personality and a key differentiator in the visual identity.

Dreaming up a brand of your own? Book a free discovery call to explore how we can bring your vision to life!

Introducing my latest illustration set: Florals & Foliage 🌿 This collection features 26 hand-drawn illustrations curated around the theme of nature and designed to bring warmth, charm, and personality to your brand.

While this set is versatile, it is especially well-suited for spas, florists, skincare and beauty products, and other wellness and lifestyle businesses.

Shop all illustration sets at:
plumdesignstudio.com/illustration-sets

After crafting a brand identity for Healing Grove Counseling, we brought it to life through a new website. Designed as a welcoming digital space, the site helps prospective clients easily learn about services, approach, and fees. The website was intended to feel warm, calm, and grounding. Swipe to see the before and after of the homepage.

In a world filled with chaos, working on projects like these (and later visiting them) help me feel grounded. I’m incredibly grateful to collaborate with kind, thoughtful people who are making a positive impact in their communities. 💗 If you’re a business owner looking for design support to help you make a bigger impact, I’d love to connect.

Rebrand for Healing Grove Counseling ✨The owner was ready for a professional, cohesive brand identity to support her growing therapy practice. With a limited budget and no need for a fully custom rebrand, a semi-custom brand kit was the perfect solution.

Starting with the Saltwater Lodge brand kit, we thoughtfully tailored the logo, colors, and assets to reflect Healing Grove Counseling’s personality. The result is a brand that feels earthy, natural, and comforting. She also added on a custom brand icon to tie in the tree metaphor behind the business name and to further distinguish her brand.

Looking for a polished, intentional brand without the investment of a fully custom build? Check out the available brand kits at plumdesignstudio.com/the-brand-stand

Introducing Ormega, a natural performance apparel brand redefining activewear. Made with 100% natural materials, plastic-free fabrics, and plant dyes that are better for your skin, your health, and the planet.

Ormega’s brand identity blends earthy, traditional influences with clean, modern design. Inspired by the Spanish word for “ant,” the logo reflects the power of small, intentional actions. Its form draws from the ant itself and incorporates organic lines influenced by Peru’s Nazca Lines. Paired with a color palette from natural dyes and a crisp typeface, the identity feels grounded, clean, and confident.

Thanks to for bringing me on for this project to help with the brand and email design.

Creative Direction: Anastasia Salazar
Messaging: Juhee Lee
Web Design: Laura Brisson