Megan Dowd

Social media is not business therapy.

You know it, I know it - while it can be therapeutic, it's not the place to process our trauma.

On the flip side, audiences go wild for a vulnerable moment, and you know it's essential to build an authentic rapport with your target market.

What's an overthinker to do??

I gotchu friend - I call it The One Sock Method.

It's a framework for finding a delightfully true-to-you, highly personal, anecdote or aspect of yourself. It may not be a linear A to B for how it relates to your brand, but it's clearly essential to who you are as a human.
And it's the perfect way to share on social without trauma-dumping.

The refreshed One Sock Method is up on the blog - read it at https://withmegandowd.com/the-one-sock-method

CREATING CONTENT THAT HOOKS YOUR AUDIENCE

The goal of our content marketing is to convert readers into customers, right? This means as our audience is reading our content, we need to be persuading them as they continue.

The following four methods of persuasion (thank you, Aristotle!) are necessary for persuasive argument, and all four are most certainly necessary for creating content that converts. ⚡️

1.) Logos - The use of data and facts to support your content

2.) Ethos - Establishing your credibility and expertise

3.) Pathos - Creating an emotional connection with your audience

4.) Kairos - Having a sense of timing to create the most impact

Do you actively use persuasive methods when creating your content?

By and large I tend to feel like a dinosaur when it comes to social media trends, but I think I can get on board with these on my fave platform.

8 Popular Instagram Trends of 2020 (So Far!) - Later Blog To help keep your business ahead of the game this year, we’re highlighting 8 of the biggest Instagram trends to emerge in 2020:

Hey gorgeous humans - this quiz is finally LIVE and ready to go. Call it a soft launch, call it a beta, call it whatever you like, but I'm slowing sharing it on various platforms and would love to give folks who are predisposed to liking me first at it in case there are any glitches.

Drop your archetype in the comments and let's tell better stories on the internet!

What type of natural-born storyteller are you? You're only 60 seconds away from discovering your Storyteller Archetype and learning how to leverage your natural gifts for better connection, better conversions, and better clients/customers.