Earth Archetypes
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Climate is a relationship. Meet your crew.
09/25/2026
Did you mark the equinox this week? Or did it scroll past? Tell me below 🍂
09/23/2026
The fall equinox lands at 8:05 PM EDT today. A pivotal moment on the planet.
The 5 Earth Archetypes each have a different way of meeting it.
🔴 Molecule sets an alarm for exactly 8:05, pauses one minute, then experiments with whoever is nearby: "Did you feel it?"
🟠 Network reflects on past cultures and wonders if we've stopped organizing our lives around shared planetary moments.
🟡 Weaver makes something from whatever is at peak harvest and shares it.
🔵 Metaphor sits with the balance tipping. In the north, tomorrow the dark begins to win. In the south, the light is just returning.
🟣 Embodiment feels where the dawn light comes from.
Did you meet the moment?
Share this with someone you want to mark it with.
The place where it happened! The 52nd Street Project
Comment “YOUTUBE” to watch the 3 trailers out now for 3 different episodes we’ve now done.
Walking through, off Broadway between .nyc (got tickets for The Rocky Horror Show on Broadway —YES!)
AND The 52nd Street Project (premiere location of How on Earth m? LIVE!)
I’m feeling the magic and memories.
Comment “YOUTUBE” to watch the 3 trailers out now for 3 different episodes
Remember DVD commentary tracks? You’d open up that box and on the inside was an extra DVD where directors, producers, actors and such would watch the show along with you but give you stories about moments in the show. Today they may be called reaction videos, but as a Gen X rocking the 90s nostalgia, here’s one for the trailer we just dropped for “How on Earth? LIVE! - The SFCW Episode”
Amber Peoples
Rebecca Leigh Brian Pan
Tressa Yonekawa | The Soul of Connection
Temra Costa
Jessica Groopman
Dalya Massachi
Sara Eve Fuentes
Matt Letton
What if you came for the laughs and left with a plan?
Find out in this trailer for the San Francisco Climate Week episode of How on Earth? LIVE!.
Filmed at Trellis Co-Working and Events Space, Matt (our protagonist) challenges the 5 Earth Archetypes to explore the question: Where does climate innovation come from?
Just like any good makeover show, each EA gives Matt an idea to consider. Then the moment comes where he has to choose one to put into action right then and there with the live audience.
Which one will it be?
Subscribe to see the full episode when it drops.
How on Earth? LIVE!- The SFCW Episode | Official Trailer | Earth Archetypes
Produced & Directed by Amber Peoples
Protagonist: Matthew Letton
Molecule: Temra Costa
Network: Jessica Groopman
Weaver: Dalya Massachi
Metaphor: Nina Bazan-Sakamoto
Embodiment: Sarah Eve Fuentes
Producing Partner: Rebecca Pan
09/17/2026
What climate action did YOU get yourself into lately?
The next one could be watching the trailer!
Link in comments below 👇
Let me show you how we drop it to the ground! TOMORROW!!
09/16/2026
TOMORROW is Thursday! Follow along to see what this cast of Earth Archetypes gets up to.
09/16/2026
The trailer for How on Earth? LIVE! SFCW episode drops Thursday. You're excited to watch it with a friend. But how do you share it?
Getting someone to watch something about climate is its own art form. Each archetype has a completely different strategy.
🔴 Molecule sends it with exactly one fact and waits.
🟠 Network sends it with a question: "who else should see this?"
🟡 Weaver uses it as a reason to reach out to someone they've been meaning to reconnect with.
🔵 Metaphor describes the feeling.
🟣 Embodiment sends it with just the link.
Drop in the comments which EA's move you're using. Then we double dare you to tag who you'll invite.
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