R\West

We tapped into something elemental for Louisville Slugger’s 2026 lineup

Built around earth, air, wind, and fire, this shoot brought each bat’s personality to life. From the core lineup to limited edition drops. Because the best players are always chasing more, another edge, another level, another element to add to their game.

This one? Absolute home run.

We tapped into something elemental for Louisville Slugger’s 2026 lineup

Built around earth, air, wind, and fire, this shoot brought each bat’s personality to life. From the inline lineup to limited edition drops. Because the best players are always chasing more, another edge, another level, another element to add to their game.

This one? Absolute home run.

Serious from day 1, obviously 😉

We believe in big feelings.

And even bigger work.
Happy Valentine’s Day.

With love,
R\West ❤️

We believe in big feelings. And even bigger work.

Happy Valentine’s Day.

With love,
R\West ❤️

Optical tapped R\West to plan and execute a high-profile press + influencer activation celebrating EyeQLenz with Zenni ID Guard and the brand’s partnership with actor Chase Stokes.

Across a multi-day event, we spotlighted Zenni’s newest lens innovation through media moments designed to drive awareness, credibility, and consumer buzz. We also coordinated a charity appearance with Chase, leveraging the opportunity across lifestyle, industry, and entertainment outlets.

The result: a shareable activation blending purpose, education, and cultural relevance.

Press hits included: People, USA OK!, AOL, Vision Monday, Palmetto Life, E! News, The Post and Courier, and Y Entertainment.

In 2017 we took 12 tiny preserves jars and turned them into a holiday sensation. The Bonne Maman advent calendar has grown into a highly anticipated tradition, with a much larger inventory and wider retail footprint (it’s even appeared at the MoMa store!).

This year, the calendar includes 24 individual collectible (and reusable) gift boxes, designed by our talented team.

Happy holidays!

Gather & celebrate! We’re feeling grateful for friends, family, teammates, clients and good food. Enjoy!

Behold—the Nightmare on Couch Street! We hope your spooky-season celebration is as fun as ours has been. Have a scary-fun Halloween, from everyone at R\West.