Leavened

Meet , ’s Chief Strategy Officer!

As Chief Strategy Officer at Leavened, he helps clients solve complex marketing challenges through the intersection of data analytics and strategy. With more than a decade of experience building enterprise products, programs, and strategies, Will partners with brands to improve marketing effectiveness, maximize ROI, and better understand channel performance.

Throughout his career, Will has developed data-driven brand strategies for organizations including Procter & Gamble, Ford Motor Company, CVS Pharmacy, The Home Depot, LG Global, and the U.S. Marine Corps. He also serves on the advisory board for the Branding + Integrated Communications (BIC) Master of Professional Studies program at The City College of New York, where he helps shape the next generation of marketing leaders and regularly lectures on digital marketing and performance analytics.

Learn more about the team here: https://www.leavened.com/about-us/?utm_medium=organic-social&utm_source=facebook&utm_campaign=leavened&utm_content=will-parker-meet-the-team-page

A is only as valuable as the strategy behind it.

In this article, we share five practical ways to get more from your , from improving data quality to generating insights that drive smarter marketing decisions.

Read the full article: https://www.leavened.com/resources/5-ways-to-make-marketing-mix-modeling-more-effective/?utm_medium=organic-social&utm_source=facebook&utm_campaign=leavened&utm_content=5-ways-to-make-MMM-more-effective-article

Meet the Team: Sara Moorthy, Leavened’s Managing Partner.

Sara Moorthy is a founding team member and Managing Partner at Leavened, where she leads product development and helps brands build smarter marketing measurement strategies. With more than 20 years of experience in performance marketing, media, and data analytics, she partners with organizations to design marketing infrastructures, implement measurement solutions, and turn data into actionable business decisions.

Before starting at Leavened, Sara held strategic planning and analytics leadership roles at leading agencies including DraftWorldwide, Y&R/Wunderman, McCann Relationship Marketing, and Publicis. She has worked with globally recognized brands such as Google, Microsoft, Adobe, Toyota, GoPro, and Intuit, and the American Advertising Federation, The One Club, NCDM, and the International Direct Marketing Association have recognized her award-winning work.

Learn more about the team here: https://www.leavened.com/about-us/?utm_medium=organic-social&utm_source=facebook&utm_campaign=leavened&utm_content=meet-the-team-page

Open-source tools have made Marketing Mix Modeling ( ) more accessible, but accessibility doesn't always equal simplicity.

This MarTech Conference article explores why building an effective MMM solution requires more than just technology. The right data, methodology, and expertise are critical to turning measurement into actionable insights that drive better decisions.

Read the article at the link below!

Open source made MMM cheaper, not easier | MarTech Free tools have lowered the cost of marketing mix modeling, but data quality and human expertise remain the biggest barriers to success.

Fast-growing brands need more than more data; they need better decisions.

In this article, we explore how Marketing Mix Modeling ( ) provides growing brands with the insights they need to optimize investments, scale with confidence, and make smarter decisions as they expand.

Read the full article: https://www.leavened.com/resources/how-marketing-mix-modeling-fuels-smarter-growth-for-fast-growing-brands/?utm_medium=organic-social&utm_source=facebook&utm_campaign=leavened&utm_content=how-MMM-fuels-smarter-growth-for-fast-growing-brands-article

More media spend doesn't always mean better results.

In this article, Leavened explores how Marketing Mix Modeling ( ) helps brands identify media saturation, avoid diminishing returns, and optimize investments to maximize performance.

Read the full article here: https://www.leavened.com/resources/quantifying-and-optimizing-media-saturation-with-mmms/?utm_medium=organic-social&utm_source=facebook&utm_campaign=leavened&utm_content=quantifying-and-optimizing-media-saturation-with-mmms-article

Marketing decisions are only as good as the insights behind them.

Leavened's Marketing Mix Modeling ( ) platform gives brands a transparent, holistic view of what's driving performance, measuring the impact of both online and offline marketing while accounting for real-world factors like promotions, competition, and economic conditions.

Click through to see what's included in an MMM report, from performance analysis and saturation insights to flight optimization and scenario planning.

Learn more about our Marketing Mix Modeling platform: https://www.leavened.com/marketing-mix-model/?utm_medium=organic-social&utm_source=facebook&utm_campaign=leavened&utm_content=platform-foundation-marketing-mix-modeling-page