Better Sour

📢 One of the best times of the year — heading to where you can find our award-winning Candy for Flavor Seekers in North Hall, booth 1447! We’ll be sampling our updated formula with an EXTRA ⭐️ sour ⭐️ kick!

We’re also excited to be co-hosting with a special Texas-sized Sips & Snacks on March 4th from 2:30-3:30 in our booth.

Sour, sweet, and a little extra — just like us 💋🍬

This Galentine’s, we’re celebrating bold besties and even bolder flavors.

Pucker up 💖✨

🎉 The excitement is real! We're honored to be a Most Innovative 2026 Finalist in 'Food & Drink — Americas'! A huge thank you to for recognizing our certified startup's innovative spirit! Cheers to all the finalists!

We’re lifelong BFFs Bella & Semira, founders of Better Sour, and we grew up in Hawaiʻi surrounded by bold, tangy fruits like passion fruit, guava calamansi lime, and pomegranate. We created Better Sour to turn those nostalgic flavors into sour gummy candy for flavor seekers—bright, bold, and unapologetically sour, made with no artificial colors or junk. 🌺
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Better Sour didn’t start in a boardroom. It started with two lifelong best friends, bold sour fruit, and a LOT of sampling. 🍋⭐️

From our first-ever launch at Erewhon → Sprouts’ Innovation Set → graduating into Mainline Candy (only ~20% make it 👀)… we’ve shown up everywhere—hair nets, gloves, tables and all—because once people taste the sour, there’s no going back.

Now in 3,500+ stores, fresh off launching Tart Cherry 🍒 and featured in Inc. + Good Morning America.

Built by tasting. Powered by community.
More sour ahead. 💙🌍



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🌴 Hello Costco 🌴
Better Sour has landed at Costco with an exclusive Tropical Multipack!
Find Guava, Passion Fruit & Calamansi Lime sour gummy stars in select Pacific Northwest locations (WA, OR, AK, MT, UT, ID).
🔍 Check our store locator to see if it’s near you

Weʻre excited to share our Passion Fruit Sour Gummies won the 2025 VEGPRENEUR Awards! Inspired by one of Hawaii’s most beloved fruits, dive into a world of tangy island flavor with our Passion Fruit Sour Gummy Stars.
NO ARTIFICIAL INGREDIENTS | LOW SUGAR | VEGAN HIGH FIBER | LOW CALORIE

This isn’t your average grocery pop up, it’s a destination to discover! Check out Better Sour gummy candy .grocer now at Nordstrom .

Check out PUG in Nordstrom:
Northside, Austin
Downtown Seattle
Fashion Valley, San Diego
Tysons Corner, Virginia
Valley Fair, San Jose
Michigan Avenue, Chicago
Palo Alto
NYC
Northpark, Dallas
Fashion Square, Scottsdale

🎉 GIVEAWAY ALERT 🎉

We’re treating one lucky winner to the ultimate Sprouts haul — $200 in Sprouts gift cards plus 10 bags of our Sprouts-exclusive Better Sour Tart Cherry gummies!

Here’s what you’ll win:
🍒 10 bags of Better Sour’s Tart Cherry gummies (Sprouts exclusive!)
💳 $200 worth of Sprouts gift cards

How to Enter:
1️⃣ Like + Save this post
2️⃣ Follow +
3️⃣ Tag your shopping buddy in the comments — each tag = one entry!
✨ BONUS: Like + comment on our previous post for extra chances to win!

Giveaway ends November 26th at 11:59 PM PST.
Winner will be contacted via DM from and must respond within 12 hours.
Open to U.S. residents 18+. Not affiliated with Instagram or Apple.

Good luck, sour lovers! 🍬

We’ve just found out we won the Vegan Choice Awards with our tart cherry flavor 🍒 - what a rave review!

Celebrate National candy day with Delish’s #1 rated best healthy candy! 🍬