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The benefits to trademark registration are numerous. In order to receive the benefits of trademark registration, care should be taken to select a mark that is high on the scale below.
These issues should be considered when determining whether to apply for trademark registration, or even better, before significant investment is made into building a brand.
You can see each type of trademark strength, plus examples, in the infographic below. If you’re in the branding stages of your company, or considering a rebrand, keep it handy! You’re going to use this guide for reference as you develop ideas to identify your brand.

How Strong is Your Trademark? 5 Levels of Distinctiveness [Infographic] Picking a mark to represent your brand can be one of the most important decisions you make. Think about the brands we see everyday. Apple. Coca Cola. Microsoft. These are immediately identifiable both with the company and the products they produce. Just how strong is your trademark? On one end of th...

Don't let your business grind to a halt because someone is sticking you up using a Chinese trademark registration for your mark as a weapon.

Chinese Trademark Registration & Unexpected Liabilities | Revision Legal Don't let your business grind to a halt because someone is sticking you up using a Chinese trademark registration for your mark as a weapon.

It's important to have a federal U.S. trademark application pending before launching and marketing a new brand.

Revision Legal's Anderson Duff writes about how you can protect yourself from the trademark hustle in foreign countries.

Chinese Trademarks and Unexpected Liabilities: Don’t Get Hustled Guest contributor Anderson Duff of Revision Legal gives an overview of
obtaining trademarks in China, and explains how local hustlers often scam...

What can the Detroit Red Wings do when a bunch of no-good-white supremacists use their logo? Trademark law to the rescue!

http://ow.ly/p2k030eqlHw

The Red Wings' Trademark Case Against "Identitarians" | Revision Legal What can the Detroit Red Wings do when a bunch of no-good-white supremacists use their logo? Trademark law to the rescue!

http://ow.ly/ohze50d9II7

Intellectual Property Primer for Startups | Revision Legal Intellectual Property is often the biggest asset of a start up business. Learn about the primary types of intellectual property and how to protect them.

Incontestable are like super-trademarks: they are even more protected than your run-of-the-mill marks --- but they can still be cancelled.

http://ow.ly/D8kK30a9i0J

Can Incontestable Trademarks Be Cancelled? | Revision Legal Incontestable trademarks are like super-trademarks: they are even more protected than your run-of-the-mill marks --- but they can still be cancelled.

Do you run an -commerce shop? You deal with intellectual property everyday. Eric Misterovich discusses the what, why and how of protecting your e-commerce store from intellectual property infringement. http://ow.ly/dX8630a6Ye0

Intellectual Property and E-commerce Shops | Revision Legal An e-commerce shop owner needs to protect their intellectual property - images, videos, logos, etc. - from infringement. It's easier than you think!

Today, businesses must have some presence on social media. The biggest mistake companies make is not acquiring social media channels prior to launch. The second biggest mistake is not acquiring or claiming trademark rights on those social channels to protect your brand.

Revision Legal partner, John DiGiacomo, presented at the Business Owners Speaker Series in Traverse City. He focused on how to minimize the risks of online marketing and social media for businesses. Watch the video for the full discussion.

Risks and Rewards of Social Media for Businesses The Business Owners Speaker Series in Traverse City focused on How to Minimize the Risks of Online Marketing and Social Media. The featured speaker...

How to respond to a data breach in Illinois: you'll want to know this. https://goo.gl/3MeuiB

Illinois Data Breach Law: What You Need to Know | Revision Legal The Illinois data breach law, or “Personal Information Protection Act,” 815 ILCS §§ 530/1 – 530/25, details necessary responses to a data breach.