MOGXP

You will never change a person by focusing on the person.

Change the environment, and the behavior follows.

I sat down with Amilya Antonetti, human behaviorist and CEO of Designing Genius, on why correction breeds shame and redirection builds change, at home and at work.

Full episode here: https://www.youtube.com/watch?v=TjugbEvgawc

Would you go back to a restaurant after this? 🤔

Taco Bell's foot traffic dropped nearly 30% on its worst days after health officials linked a cyclospora outbreak to its lettuce. The chain pulled the lettuce fast — but for a lot of customers, the trust took a bigger hit than the supply chain did.

WERC's Alabama's Morning News with JT asked MOGXP CEO Sheila Rondeau to come on the air for a live interview on 7/23/26 to talk about what it actually takes for a brand to bounce back from a crisis like this — and why some companies make it worse by refusing to own it.

Meet the Patrick Plan! Read more: Fry Design Co

"We heard you, and we got it wrong" is becoming the boldest move in marketing.

Burger King is publicly admitting it drifted from the "have it your way" promise that built the brand — joining a growing list of companies choosing to fall on the sword rather than quietly rebrand. Domino's did it with self-deprecating ads about its own pizza. Cracker Barrel reversed its logo redesign after customer backlash. Coca-Cola wrote the original playbook in 1985, when New Coke failed so badly the company brought back Coca-Cola Classic.

The bet is that consumers will forgive a mistake faster than they'll forgive a company pretending it never happened. But the strategy only works under specific conditions — and when brands misjudge those conditions, the admission does more damage than the original misstep.

700WLW Cincinnati asked MOGXP CEO Sheila Rondeau to come on the air for a live interview on 7/14/26 to give her thoughts on this.