The Point Group
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As a full-service, integrated marketing communications firm, Point creates compelling connections between brands and their audiences. Our approach is unique.
With headquarters in North Texas, we serve a range of clients – from start-ups to FORTUNE 500 companies. We represent a vast array of industries including healthcare, energy, technology, real estate and financial. But more importantly, we represent their audiences. Our results are exceptional. And we’ve been that way since 1995. Capabilities include:
Strategic marketing
Branding and advertising
05/15/2026
Allow us to reintroduce ourselves. 📽️ 🎞️
Point Studios is the all-new production and content arm of The Point Group. Built for speed, flexibility, and high-end ex*****on, as the fast-media world around us continues to evolve and pressure for more and more content continues to bear down, Point Studios steps in to provide professional, award-winning video production, photography, podcasting, audio production, live streaming, post-production, and creative development services for brands across Dallas-Fort Worth, Texas, and nationwide.
"Companies need access to high-level production without having to engage a full agency model, and Point Studios delivers that. It's built for speed, flexibility, and competitive pricing." - President, J Frederick
The launch formalizes what has already become a growing demand among brands and internal marketing teams: agile production support without the complexity or overhead of a traditional agency engagement.
Point Studios is now accepting new clients for video production, branded content, podcasting, and creative production services. Swing by the Studios for a tour and to hang out and have a drink in the hidden lounge!
Learn more at the link below.
https://thepointgroup.com/point-studios-launches-in-plano/
05/11/2026
A strong story starts with the people behind it.
Behind the scenes with CC Young, capturing the moments that make their community so special.
Everyone’s using AI.
Very few are using it well.
Speed isn’t strategy.
Volume isn’t value.
And “we used AI for this” isn’t the flex people think it is.
The real edge?
Knowing what not to automate—and where human taste still wins.
Because the fastest way to look like everyone else…
is to create like everyone else.
04/10/2026
Meet Heather Julian! 👋
We’re excited to welcome our new Chief Marketing Officer to the team. Heather brings a strong track record of driving growth, building standout brands, and leading high-performing teams across financial services, fintech, and senior living. She’s ready to help accelerate our momentum and deliver bold, results-driven work for our clients.
Outside of work, Heather is all about big experiences—live music, Dallas Stars hockey, and unforgettable adventures around the world
04/06/2026
Behind the scenes with Appliance Innovation 🎬
No guesswork. Just clear vision, tight ex*****on, and details that make the difference.
As a brand, knowing when to insert yourself into the conversation on any channel, or determining whether it's even relevant, is paramount. Saying something just to say it, hoping it gains traction in a play to go viral - that's going to get you cooked 🔥 in the comments - and as we all know, the internet is undefeated. 🏆
Episode 11 of What's the Point, featuring guest Brandon Gabay, VP of Marketing at Batbox, is on YouTube now!
03/04/2026
Cities grow when vision meets strategy and story meets purpose. From economic development marketing to integrated campaigns, real impact is intentional. That is how municipalities become destinations for business, talent, and investment.
Learn more about our expertise in municipalities at the link below.
https://thepointgroup.com/expertise/municipalities/
Marketing should never be a cost center.
If it’s not paying for itself (and then some), it’s not working. As J Frederick explains, that’s why the CMO’s role and the partnership between in-house and external teams matters more than ever.
Clients are asking: How do we show up in ChatGPT search?
The truth is, it takes experimentation, testing, and understanding how AI evaluates your brand. Sometimes the reason you’re not showing up is something you’d never expect.
Why are so many companies shifting to in-house marketing?
It starts with the CMO. Pressure for ROI is higher than ever, and CMOs know that building the right in-house team can deliver results without replacing agency expertise. At the end of the day, strong in-house teams and agencies aren’t competitors, they’re partners.
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Address
5601 Granite Parkway Suite 500
Plano, TX
75024
Opening Hours
| Monday | 8:30am - 5:30pm |
| Tuesday | 8:30am - 5:30pm |
| Wednesday | 8:30am - 5:30pm |
| Thursday | 8:30am - 5:30pm |
| Friday | 8:30am - 5:30pm |