EMarketing Innovation

Time, money, and energy are the finite resources that you need to distribute across your digital marketing strategically to get the most effective campaign. | http://emarketinginnovation.com/blog/use-your-digital-marketing-resources-wisely/

It's important to reinvigorate your content because if you aren't genuinely passionate about sharing your expertise, others won't be inspired to pay attention or want to learn more. | http://emarketinginnovation.com/blog/is-your-content-becoming-redundant/

Is Your Content Becoming Redundant? | eMarketing Innovation in Pittsburgh PA Is Your Content Becoming Redundant? September 3, 2020 Leave a comment That’s funny . . . I don’t remember being absent minded!? Meeting the demands of a consistent digital marketing campaign can lead content creators into becoming repetitive. This is especially true for trainers, consultants, an...

If marketing automation is a high risk / high reward aspiration, why do a majority of companies feel that they will overcome past failures to finally achieve this holy grail? | http://emarketinginnovation.com/blog/is-marketing-automation-worth-the-effort-for-your-company/

Rather than halting your marketing that has sales aspirations, it might be better to refocus on providing free value immediately that positions you for a sale in the future. | http://emarketinginnovation.com/blog/is-marketing-targeting-sales-now-or-sales-in-the-future/

Digital marketing calls-to-action need to be shifted to appeal to audiences who are unexpectedly dealing with new problems and concerns than they had before the pandemic. | http://emarketinginnovation.com/blog/the-right-offer-during-the-covid-19-downturn/

Effective communication requires discipline in stating needed information specific to your organization without regurgitating notices that are widely available or running on with unessential content. | http://emarketinginnovation.com/blog/over-communicate-in-a-crisis-with-purpose/

Think critically as you consume digital marketing ideas and participate in social or online platforms that can set ignorance and inspiration on equal ground. | http://emarketinginnovation.com/blog/when-what-you-know-isnt-accurate/

When What You Know, Isn't Accurate | eMarketing Innovation in Pittsburgh PA Think critically as you consume digital marketing ideas and participate in a social or online platforms that can set ignorance and inspiration on equal ground.

Simplifying complex sets of data is helpful to get digestible metrics. However, simplifying metrics often leads to oversimplifying the information which results in lazy and unproductive digital marketing decisions. | http://emarketinginnovation.com/blog/sometimes-simple-digital-marketing-analytics-are-too-simple/

Sometimes Simple Digital Marketing Analytics . . . Are Too Simple | eMarketing Innovation in Pittsburgh PA Simplifying metrics often leads to oversimplifying the information which results in lazy and unproductive digital marketing decisions.

It’s important to keep a list of your active digital marketing assets and review them periodically for content updates and administrative access. | http://emarketinginnovation.com/blog/review-your-digital-marketing-for-outdated-information/

Review your Digital Marketing for Outdated Information | eMarketing Innovation in Pittsburgh PA It's important to keep a list of your active digital marketing assets and review them periodically for content updates and administrative access.

Personal style can and should co-exist with professional communications to make them more authentic and engaging. | http://emarketinginnovation.com/blog/leverage-your-personal-style-for-improved-digital-marketing-content/

Leverage Your Personal Style for Improved Digital Marketing Content | eMarketing Innovation in Pittsburgh PA Personal style can and should co-exist with professional communications to make them more authentic and engaging.

It's critical that digital marketers set a marketing priority hierarchy so that top producing activities aren't left undone. | http://emarketinginnovation.com/blog/set-your-digital-marketing-priorities/

Set Your Digital Marketing Priorities | eMarketing Innovation in Pittsburgh PA It's critical that digital marketers set a marketing priority hierarchy so that top producing activities aren't left undone.

It's not uncommon for digital marketers to find that digital marketing technology is really smart about delivering on its intended purpose, but applies its capabilities without any common sense. | http://emarketinginnovation.com/blog/digital-marketing-technology-might-be-smart-but-it-has-no-common-sense/

Digital Marketing Technology Might be Smart but it has No Common Sense | eMarketing Innovation in Pittsburgh PA It's not uncommon for digital marketers to find that digital marketing technology is really smart about delivering on its untended purpose, but applies its capabilities without any common sense.