Click Strategies

Great guide!! But BEFORE you start your website, hire an SEO expert to help you clarify what you need and develop a realistic strategy that meets your overall business goals!

Whitespark's Guide to the Perfect Small Local Business Website This guide shows you how to build the perfect small local business site to earn your customers' attention, clicks, trust, sales, reviews, and referrals.

Goodbye Ms. American Pie

Opinion | This Is a Dangerous Time to Empower Google (Gift Article) A judge’s remedy for the company’s illegal monopolization of search may worsen the problem.

Let’s hope so.

Will a Federal Judge Break Up Google? On Monday, the tech giant and the U.S. government face off in court over how to fix the company’s online search monopoly. The outcome could alter Google and Silicon Valley.

https://whitespark.ca/blog/coping-with-google-disappointments-what-to-do-when-you-feel-let-down/?utm_source=insider.whitespark.ca&utm_medium=newsletter&utm_campaign=what-to-do-when-google-is-not-helping-you&_bhlid=2700bf6fd1c0a5608ec5d6c9f17ef45ce7296b92

How to Cope With Local Search Problems As a Business Owner This article is a resource for coping with and responding to problems with local SEO from the perspective of a small business owner.

Finally … 20 years too late!!

https://www.forbes.com/sites/brianbushard/2024/08/05/google-illegally-acted-as-a-search-monopoly-judge-rules-in-major-case/

Creating a strategy is work. Implementing a strategy is tougher work. That’s why we are here to help! ↗️

How to Create an SEO Strategy in 2023 [+ Free Tools & Templates] Moz’s new SEO Director shares his process for implementing data-driven, actionable SEO strategies for companies big and small.

https://www.cbsnews.com/news/how-googles-dont-be-evil-motto-has-evolved-for-ai-age-60-minutes-2023-04-16/

How Google's "Don't be evil" motto has evolved for the AI age Google CEO Sundar Pichai told 60 Minutes the company's founding motto includes more nuance, but still underpins its values.

20 Google Analytics Alternatives If you haven't yet set up GA4 yet, or are on the fence, now is the time to take a look at what else is out there and how the landscape has changed.

On Google Local Business Listings (or whatever they call them these days), it is easier to edit another business listing by adding the category "public toilet" than the category "law firm".

https://www.youtube.com/watch?v=ekbzyx0SITw

ChatGPT Sucks at Local SEO ChatGPT seems to have become the holy grail of all knowledge, and many people think that it can replace actual research. Well, I disagree. Especially when it...