Shift Collaborative

The best brands are built by people who lead with purpose.

We are incredibly proud that Shift Partner Sarah Mayer is recognized by Pittsburgh Magazine as a 2026 Women & Business honoree, a distinction that reflects exactly who she is and how she shows up every day.

Celebrate Sarah and an exceptional group of Pittsburgh leaders on July 8 at The Distillery Complex. Link in Pittsburgh Magazine bio for tickets.

Signage is often the first way attendees experience the event. It sets the tone, reinforces the brand, creates energy, supports wayfinding, and helps thousands of people move through a space with confidence.

For AAAI-26 in Singapore, Shift created a full signage system to help attendees navigate the conference, recognize sponsors, find key moments, and feel connected to the event brand from arrival to closing session.

See how it all came together - https://shiftcollaborative.com/event-signage-process-for-aaai-26

Last month, in a kind of surprising twist, Google renamed Looker Studio back to Data Studio. Maybe you didn't notice, perhaps you don't use the free tool to track performance from all sorts of platforms. But, for us this put our reporting world back in order.

Google had its reasons for switching from Data to Looker Studio. But saying "Looker" to clients never felt right, nor connected with us showing a performance dashboard.

Learn more in this video by Adam Finer, as he breaks down exactly what’s been announced, why this is happening and what this could mean going forward in real, practical terms.

https://youtu.be/f3czOQGy7H0?si=4xwEj9U6H7CaTyF_

P.S. our favorite line from the video "Ambiguity is the enemy of successful branding." 💯

Looker Studio Becomes...Data Studio (Again!) Google has just done something quite unusual. Looker Studio is being renamed back to Data Studio.In this video, I break down exactly what’s been announced, e...

Meet Charlotte, the cheerful chukar, who became our mascot after years of unofficially holding the title.


shiftcollaborative.com/meet-charlotte

Meet Charlotte - Shift Collaborative Have you noticed the bird on our website bravely taking a step into what may very well be a busy street? Meet Charlotte, Shift's mascot.

Did you know, the typeface you choose can directly impact readability, usability, and accessibility?

Check out a blog post where we shared 10 typefaces for accessible design, along with thoughts on what makes typography easier to read and more inclusive for broader audiences.

https://shiftcollaborative.com/10-typefaces-shift-recommends-for-accessibility

Last night, for Women's Entrepreneurship (CWE) celebrated its 20th year. The center has served over 17,000 entrepreneurs and launched 382 new businesses. We are proud to be one of those entrepreneurs!