The Shyne Network

𝗢𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗵𝗮𝗿𝗱𝗲𝘀𝘁 𝗽𝗮𝗿𝘁𝘀 𝗮𝗯𝗼𝘂𝘁 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝗮 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀, 𝗻𝗼𝗻𝗽𝗿𝗼𝗳𝗶𝘁 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻, 𝗼𝗿 𝗰𝗵𝘂𝗿𝗰𝗵 𝗶𝘀 𝘀𝘁𝗮𝘆𝗶𝗻𝗴 𝗰𝗼𝗺𝗺𝗶𝘁𝘁𝗲𝗱 𝗱𝘂𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗾𝘂𝗶𝗲𝘁 𝘀𝗲𝗮𝘀𝗼𝗻𝘀.

Social media makes success look loud all the time, but real growth is not always noisy.

𝗕𝗲𝗳𝗼𝗿𝗲 𝗰𝗵𝗮𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝗼𝗿 𝘀𝗵𝗶𝗻𝘆 𝗶𝗱𝗲𝗮, 𝗿𝗲𝗺𝗶𝗻𝗱 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝘄𝗵𝘆 𝘆𝗼𝘂 𝘀𝘁𝗮𝗿𝘁𝗲𝗱 𝘁𝗵𝗲 𝗼𝗿𝗶𝗴𝗶𝗻𝗮𝗹 𝘄𝗼𝗿𝗸 𝗶𝗻 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗽𝗹𝗮𝗰𝗲. Stay committed to the vision you were called to build.

Quiet seasons are where discipline, consistency, and focus matter most. 𝗦𝗵𝗼𝘄𝗶𝗻𝗴 𝘂𝗽 𝘀𝘁𝗶𝗹𝗹 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗲𝘃𝗲𝗻 𝘄𝗵𝗲𝗻 𝗻𝗼𝘁𝗵𝗶𝗻𝗴 𝗲𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝘀𝗲𝗲𝗺𝘀 𝘁𝗼 𝗯𝗲 𝗵𝗮𝗽𝗽𝗲𝗻𝗶𝗻𝗴.

To every leader, pastor, entrepreneur, and nonprofit founder… don’t mistake quiet seasons for failure.

𝗚𝗿𝗼𝘄𝘁𝗵 𝗶𝘀 𝘀𝘁𝗶𝗹𝗹 𝗵𝗮𝗽𝗽𝗲𝗻𝗶𝗻𝗴… 𝗲𝘃𝗲𝗻 𝗶𝗻 𝘁𝗵𝗲 𝗾𝘂𝗶𝗲𝘁.

I came across something that made me pause… 𝘁𝗵𝗲 𝗶𝗱𝗲𝗮 𝗼𝗳 𝗮 𝟰-𝗱𝗮𝘆 𝘄𝗼𝗿𝗸𝘄𝗲𝗲𝗸 𝗯𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝘁𝗵𝗲 𝗻𝗼𝗿𝗺.

Now, it’s not happening tomorrow, but the conversation is growing around mental health, productivity, and balance.

And it got me thinking…What would we actually do with one more day to breathe, build, or rest?

Would it make us better… or just busier in a different way?

I’m curious… 𝘄𝗵𝗮𝘁 𝗱𝗼 𝗬𝗢𝗨 𝘁𝗵𝗶𝗻𝗸 𝗮𝗯𝗼𝘂𝘁 𝗮 𝟰-𝗱𝗮𝘆 𝘄𝗼𝗿𝗸𝘄𝗲𝗲𝗸? Would you be here for it?

Or have you already personally implemented it for yourself?

First stop today… KDKA-TV 🎥

I had the opportunity to work with Rak Bivins, Executive Producer of the 𝗢𝗳𝗳𝗶𝗰𝗶𝗮𝗹 𝗡𝗙𝗟 𝗗𝗿𝗮𝗳𝘁 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗵𝗮𝗽𝗽𝗲𝗻𝗶𝗻𝗴 𝗔𝗽𝗿𝗶𝗹 𝟮𝟯–𝟮𝟰, 𝟮𝟬𝟮𝟲, along with former NFL player Manasseh Garner are being featured TODAY on “Talk Pittsburgh” sharing details about this exciting, family-friendly event.

✅𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝘀𝗲𝗴𝗺𝗲𝗻𝘁 𝘁𝗼𝗱𝗮𝘆 𝗮𝘁 𝟯 𝗣𝗠 𝗼𝗻 𝗞𝗗𝗞𝗔-𝗧𝗩!

Stay connected and in the know by following on Instagram for updates.

I’m grateful that the things I love to do don’t compete… they align.

Ministry. Media. Public relations. Event planning. All working together to inform, uplift, and encourage.

Through The Shyne Network, I help individuals, nonprofits, and churches communicate their message clearly and show up with confidence and purpose.

Through The Shyne Awards Foundation, I celebrate young people around the world, reminding them that who they are matters right now.

It’s all connected. It’s all purpose.

If you’re still figuring it out, don’t rush. Pay attention to what you ❤️, what comes naturally, and what makes an impact when you do it.

Stay with it. 🙏🏾

~Orlana

In over 20 years of working as a public relations professional, I’ve realized that many people, especially 𝗻𝗼𝗻𝗽𝗿𝗼𝗳𝗶𝘁 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝘀, 𝗰𝗵𝘂𝗿𝗰𝗵𝗲𝘀, 𝗮𝗻𝗱 𝘀𝗺𝗮𝗹𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝘄𝗻𝗲𝗿𝘀, don’t realize there’s actually a difference between 𝗽𝘂𝗯𝗹𝗶𝗰 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀 and 𝗽𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻.

Let’s break it down.

𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻 𝗶𝘀 𝗮𝗯𝗼𝘂𝘁 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆. It’s how you get people to notice something right now through social media posts, email blasts, flyers, advertising, or event announcements.

𝗣𝘂𝗯𝗹𝗶𝗰 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀 𝗶𝘀 𝗮𝗯𝗼𝘂𝘁 𝗿𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀. It focuses on telling your story, building trust, gaining media coverage, and helping people understand the impact of your work.

𝗜𝗻 𝘀𝗶𝗺𝗽𝗹𝗲 𝘁𝗲𝗿𝗺𝘀:
Promotion gets attention.
Public relations builds trust.

𝗧𝗵𝗲 𝗺𝗼𝘀𝘁 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝘀 𝘂𝘀𝗲 𝗯𝗼𝘁𝗵 because it’s not just about being seen, it’s about being believed.

~Orlana Darkins Drewery
TheShyneNetwork.com | TheShyneAwardsFoundation.org

𝗪𝗲𝗹𝗰𝗼𝗺𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗦𝗵𝘆𝗻𝗲 𝗡𝗲𝘁𝘄𝗼𝗿𝗸!

For years I’ve had the opportunity to work behind the scenes helping churches, nonprofits, and community organizations strengthen their messaging, elevate their visibility, and better position their work so it reaches the people it’s meant to serve.

𝗢𝗻𝗲 𝘁𝗵𝗶𝗻𝗴 𝗜’𝘃𝗲 𝗹𝗲𝗮𝗿𝗻𝗲𝗱 𝗶𝘀 𝘁𝗵𝗶𝘀:

Many organizations are doing incredible work… but their message isn’t reaching as far as it could.

That’s where strategy comes in.

𝗧𝗵𝗲 𝗦𝗵𝘆𝗻𝗲 𝗡𝗲𝘁𝘄𝗼𝗿𝗸 𝗲𝘅𝗶𝘀𝘁𝘀 𝘁𝗼 𝗵𝗲𝗹𝗽 𝗳𝗮𝗶𝘁𝗵-𝗯𝗮𝘀𝗲𝗱 𝗮𝗻𝗱 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝘀:
• Clarify their messaging
• Increase their visibility
• Strengthen their communications systems
• Position their events and initiatives for greater impact

Here you’ll find insights, practical strategies, and behind-the-scenes lessons from the work I do every day in communications and media.

𝗜𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗮 𝗽𝗮𝘀𝘁𝗼𝗿, 𝗺𝗶𝗻𝗶𝘀𝘁𝗿𝘆 𝗹𝗲𝗮𝗱𝗲𝗿, 𝗻𝗼𝗻𝗽𝗿𝗼𝗳𝗶𝘁 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲, 𝗼𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝘁𝗼 𝗴𝗿𝗼𝘄 𝘆𝗼𝘂𝗿 𝗿𝗲𝗮𝗰𝗵 𝗮𝗻𝗱 𝗶𝗺𝗽𝗮𝗰𝘁 … 𝘆𝗼𝘂’𝗿𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗽𝗹𝗮𝗰𝗲.

Let’s build something meaningful.

— Orlana
Founder, The Shyne Network
TheShyneNetwork.com

𝙎.𝙃.𝙔.𝙉.𝙀! ✨ 𝙎𝙩𝙤𝙥 𝙃𝙞𝙙𝙞𝙣𝙜 𝙔𝙤𝙪'𝙧𝙚 𝙉𝙚𝙚𝙙𝙚𝙙 𝙀𝙫𝙚𝙧𝙮𝙬𝙝𝙚𝙧𝙚!

🎉 Exciting News! 🎉

Listen in as we talk about all things Shyne Awards this Sunday on “Intersections” with Lisa Smith on KDKA TV! Joining me is 2023 Shyne Awards Honoree (Renaissance Award), Aaron Walker.

📺 𝗖𝗮𝘁𝗰𝗵 𝘂𝘀 𝗼𝗻 𝗞𝗗𝗞𝗔+ (𝗪𝗣𝗞𝗗, 𝗖𝗵. 𝟭𝟵) 𝗼𝗻 𝗦𝘂𝗻𝗱𝗮𝘆, 𝗝𝘂𝗹𝘆 𝟮𝟴, 𝗮𝘁 𝟭𝟭:𝟯𝟬 𝗮𝗺. The show will also stream on our webpage kdka.com and on CBS News Pittsburgh (available on Pluto and other smart TV apps).

Tune in and support Aaron and me as we share our journeys and the work, mission and details of the upcoming 𝟭𝟱𝘁𝗵 𝗔𝗻𝗻𝘂𝗮𝗹 𝗦𝗵𝘆𝗻𝗲 𝗔𝘄𝗮𝗿𝗱𝘀 𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗲𝗱 𝗯𝘆 𝗗𝗼𝗹𝗹𝗮𝗿 𝗕𝗮𝗻𝗸, 𝗦𝘂𝗻𝗱𝗮𝘆, 𝗔𝘂𝗴𝘂𝘀𝘁 𝟰 𝗮𝘁 𝘁𝗵𝗲 𝗣𝗶𝘁𝘁𝘀𝗯𝘂𝗿𝗴𝗵 𝗣𝗹𝗮𝘆𝗵𝗼𝘂𝘀𝗲, 𝗗𝗼𝘄𝗻𝘁𝗼𝘄𝗻 𝗣𝗶𝘁𝘁𝘀𝗯𝘂𝗿𝗴𝗵!

➡️ For more information, visit TheShyneAwards.org


KDKA-TV | CBS Pittsburgh

🎉 Join us in celebrating the remarkable accomplishments of young adults making a difference in their communities! 🌟

📅 Date: Sunday, August 4
📍 Location: Pittsburgh Playhouse, 350 Forbes Ave, Downtown Pittsburgh

Tickets are available now—don't wait! Visit our website at theshyneawards.org or call the box office at the Pittsburgh Playhouse. Come and be inspired by these incredible changemakers. Let's uplift and honor their hard work and dedication together! Don't miss out on this amazing event! 🙌

𝗧𝗛𝗘𝗬 𝗪𝗔𝗡𝗧 𝗧𝗢 𝗛𝗘𝗔𝗥 𝗬𝗢𝗨𝗥 𝗦𝗧𝗢𝗥𝗬!
*Groundbreaking state-wide initiative*

𝘗𝘈 𝘏𝘶𝘮𝘢𝘯𝘪𝘵𝘪𝘦𝘴 has launched its “Voices of History” initiative with 𝘈𝘶𝘨𝘶𝘴𝘵 𝘞𝘪𝘭𝘴𝘰𝘯 𝘏𝘰𝘶𝘴𝘦 right here in Pittsburgh, 𝗮𝗶𝗺𝗶𝗻𝗴 𝘁𝗼 𝗮𝗿𝗰𝗵𝗶𝘃𝗲 𝘁𝗵𝗲 𝗲𝘃𝗲𝗿𝘆𝗱𝗮𝘆 𝗺𝗲𝗺𝗼𝗿𝗶𝗲𝘀, 𝗵𝗶𝘀𝘁𝗼𝗿𝗶𝗲𝘀, 𝗮𝗻𝗱 𝘀𝘁𝗼𝗿𝗶𝗲𝘀 𝗼𝗳 𝗕𝗹𝗮𝗰𝗸 𝗿𝗲𝘀𝗶𝗱𝗲𝗻𝘁𝘀 𝗶𝗻 𝗼𝘂𝗿 𝗰𝗶𝘁𝘆.

𝗧𝗨𝗡𝗘 𝗜𝗡 𝗧𝗛𝗜𝗦 𝗠𝗢𝗥𝗡𝗜𝗡𝗚 𝗧𝗢 𝗟𝗘𝗔𝗥𝗡 𝗠𝗢𝗥𝗘!!

➡️“Intersections” TODAY, Sunday, July 21 at 11:30 am on KDKA+ (WPKD, Ch. 19)