The New Deli
Welcome to The New Deli's page. Find out today's soups, plus most recent recipes and other stuff in the works. (Established 1985)
Oh, and stop by, help us celebrate over 25 years in business. We serve up freshly prepared soups, salads with homemade dressings, plus specialty sandwiches (like our Chicken Salad w/Caramelized Walnuts). We roast our beef and grill our chicken, additive-free. But we also have the largest variety of vegetarian items in the area. Plus basic deli sandwiches, traditional Reubens and French Dips... For salads and soups made from scratch, and more- you've got to stop by!
07/04/2025
We are closed today, Fourth of July, but will be back Monday. Meanwhile, enjoy our little vacation story! https://www.thenewdeli.com/surviving-a-summer-vacay/
06/19/2025
All systems go! Thaddeus, Elijah, Tammy & Michelle (plus Koon & Nisa Monday) will keep The New Deli going while we're out of town for a few. They're a great team! Oh, and- the latest word on my gardening, posted here: https://www.thenewdeli.com/deep-thoughts-or-shallow-roots/
05/25/2025
Public Service Announcement: The New Deli will be closed Monday, May 26, for Memorial Day! Hope everyone can enjoy some time off, get caught up with loved ones (or maybe even just chores and yardwork). Meanwhile, I was reflecting on zealousness. Enthusiasm. Character defects… I’m sharing a picture of this month in the garden- there is a pond in there somewhere, but the plants have been taking off, blooming, spreading. It’s hard sometimes to see the forest for the trees, the pond for the garden… Ya know… (More here: https://www.thenewdeli.com/health-guru-trips-face-plants/)
11/28/2024
Celebrating Thanksgiving with family today, folks, but we will be back Monday!
Thankful for so much- loved ones, health, God's beauty surrounding us. Enjoy the season! Celebrating with gratitude, this past year and all the bounty. Most precious- Jesus! And our relationships thriving. But also, good health, good food, good laughs (check out my crazy fridge for that).
We LOVE our veterans. You guys deserve honor. Thank you for standing up for our country! Meanwhile, at The New Deli, we are open today!
07/25/2024
We celebrated our son and his bride's marriage at a backyard garden reception this past month, and our sweet Rose (former deli employee) captured it all. Freedmanphotoco (https://freedmanphotoco.com/) ROCKS! Thank you Rose- the pictures turned out amazing, completely reflecting a perfectly beautiful special day
07/17/2024
We have some beautiful homegrown, heirloom cherry tomatoes from our organic gardening friend. Making the salads look especially awesome today. Get it while it lasts!
06/13/2024
Heads up- we'll be off this Friday, June 14-Monday, June 17! (Spending time with family) https://www.thenewdeli.com/time-out-for-summer-vacay/
FYI, closed for Memorial Day! Thinking of all the service people that gave their lives for our freedom. And Jesus! 
04/08/2024
Potato Swiss Soup eclipsing all else! 😆 We are finally bringing back some of the menu items that got lost in the Covid Shuffle. Our Potato Swiss Soup says, “So good to be back!”
03/06/2024
We are very humbled by the continued support of so many customers. Thank you! We'll soon be moving into our 40th year, in 2025 (haha, planning ahead). It was actually over 40 years ago that we began this culinary journey; serving the public healthy (and/or) tasty foods became our way of life. Tom originally delivered to 30+ health food stores in the Bay Area, and within those first three years (starting in 1982), we realized the need to find a more legitimate place than the converted kitchen we worked out of from our home. Hence "The New Deli"! If you're hankering for more details concerning our latest adventures (which were quite a doozy for a few months...), you can check the latest post at thenewdelicom, here: https://www.thenewdeli.com/present-day-and-presidents-day/
12/28/2023
Heads up- The New Deli is closed through January 7 for the Christmas holiday (and for our son's wedding!). We hope to see you in the new year- back Monday, January 8 ☺️
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Telephone
Website
Address
624 San Pablo Avenue, Ste A
Pinole, CA
94564
Opening Hours
| Monday | 9am - 3pm |
| Tuesday | 9am - 7pm |
| Wednesday | 9am - 7pm |
| Thursday | 9am - 7pm |
| Friday | 9am - 3pm |
| Saturday | 11am - 2pm |