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Knoodle is a full-service advertising and public relations agency. How do we decide upon any individual means of delivery?
The work we undertake on behalf of our clients can be categorized into several interlocking phases. Research plays a primary role that informs and strengthens each succeeding phase, as does strategic planning. Once we understand any given situation at hand, the elements involved, and have established a basic plan of action, we begin developing creative communications solutions. These solutions may
06/04/2026
Some brands sell products. Some brands change lives.
We recently wrapped up a Brand Spark with Save the Family, helping refine the story behind an organization that's making a real difference for families across the valley. Great strategy starts with great conversations.
Thanks to the Save the Family Foundation of Arizona team for coming to the session today with open minds and thoughtful dialogue, challenging assumptions and helping us all create better solutions together.
Wednesday Win 🏆
Getting your client on TV is nice. Getting them on TV for handing out dog booties to protect pups from third-degree paw burns? Even better.
Fulton Homes' first Cause for Paws event this season, at Tempe Marketplace, earned coverage from azfamily 3TV CBS 5 as they helped local pet owners gear up for another Arizona summer.
A little community impact. A little earned media. A lot of happy dogs.
We'll call that a win.
Nothing exposes outdated processes quite like trying to scale during a pandemic.
While demand hit like a “tsunami” and supply chains fell apart, Shasta Pools had to drag decades-old processes into the modern era, fast.
Skip Ast III joins the Knoodle Founder’s Hour to share how Shasta made the leap and why surviving the chaos may have positioned the family business for its next 60 years.
Tune in now: https://knoodle.com/shasta-pools-director-of-sales-skip-ast-iii/
06/01/2026
In Arizona, pools are basically a personality trait.
On the next Knoodle Founder’s hour, we welcome Skip Ast III of Shasta Pools: a third-gen “pool boy” turning Phoenix backyards into resort-level escapes while keeping a 60-year family business fiercely independent.
From the COVID pool boom to AI-powered design and chlorine-free innovation, this episode is proof that even legacy brands can stay cool in the desert.
Jump in when it drops 💧
05/28/2026
Our job gets a whole lot easier when the people on camera aren’t actors. They’re actual customers with something real to say.
A few behind-the-scenes moments of our recent client shoot: Just real Fulton Homes homeowners talking about the home and community they genuinely love.
On set, there are no scripts, no forcing it, no trying to manufacture emotion that isn’t there. Turns out authenticity is actually pretty easy to film when it’s real.
"A company is only as good as its people."
As Knoodle turns 27, we’re celebrating by going back to where the chaos started, and even touching on ideas that remain true today.
In this episode of Knoodle Founder’s Hour, Rosaria reconnects with her former Knoodle co-founder, and “accidental” serial entrepreneur, Caleb Miller, to rewind to the early Fulton Homes days, surviving a post-9/11 market, and working with complicated partners. Miller gets into how he got cannabis off the ground before it was cool and what he’s learned about leadership, money, and picking the right people.
Tune in now: https://knoodle.com/knoodle-co-founder-caleb-miller/
05/25/2026
This Memorial Day and beyond, Knoodle honors and remembers the brave men and women who gave the ultimate sacrifice in service to our country.
05/22/2026
27 years of Knoodle!!! 🎉 🎂 (We’re older than some of our team members)
We continue to celebrate the milestones, the memories, and everyone who has been part of shaping Knoodle into what we are today.
Here’s to the people who made Knoodle what it is, our clients, our partners, our team, and to whatever wonderful chapter comes next.
05/21/2026
Knoodle was proud to help bring Fulton Homes’ 50th Anniversary Picnic to life, celebrating five decades spent building homes, relationships, and community across Arizona.
A day filled with incredible catering from our amazing client, EpiX Interiors, music, games, poolside fun, and plenty of moments that brought people together.
Events like this are a reminder that strong communities are built the same way great events are: through connection, shared experiences, and a lot of people working together behind the scenes to make something memorable happen.
Congratulations to our client, Fulton Homes, on this incredible milestone, we’re excited to see what the next 50 years bring!
05/20/2026
The Knoodle team stopped by the Phoenix Scholar House this week to grab a few updated glamour shots as the community continues to grow and more families gain access to these incredible resources.
Made possible through the partnerships between our client,Save the Family Foundation of Arizona, community partners, and supporting organizations, Phoenix Scholar House is doing far more than providing housing.
It’s creating stability, opportunity, and long-term support for families working toward brighter futures through education and community resources.
Projects like this are a reminder that the best stories to tell are the ones making a real difference in our communities, and we’re grateful to help our clients capture them.
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4450 N 12th Street, Ste 120
Phoenix, AZ
85014
Opening Hours
| Monday | 9am - 5pm |
| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 5pm |