Datum Design Drafting Inc

A commonly overlooked process in design, packaging is almost as important as the product itself. Good packaging designs should be simple, marketable, and contain all the information your customer needs about the product.

The first instant camera in the world, the Polaroid was known for its shoot, pull, and shake design that transformed the way photos can be enjoyed. First released commercially in 1948, the Polaroid was invented by Edwin Land.

Starting out as a bamboo exercise ring used in gym classes in Australia, the hula hoop was one of the most popular toy designs ever. When it was introduced to Americans in 1958, 25 million units were sold.

The greatest product designers ideally should have excellent marketing skills. They should be able to understand their own product inside and out, be confident in their presentation, and be ready for criticisms and feedback.

The Chinese takeout container is one of the most recognizable product designs today, but did you know that it was modeled after an oyster pail? When oysters were cheap and common, the demand for a container to carry them home also spiked.

One of the keys to creating a successful product is a meaningful logo design. Your logo should be able to tell a story and must be easily associated with your product, no matter where it’s seen.

One of the most common mistakes entrepreneurs make is seeing design as an unnecessary expenditure. On the contrary, businesses that have invested in design earn at least 50 percent more than those who have not.

Investing in product design not only helps your brand stand out from the competition, but it also adds value to your product. In some cases, brilliant designs also help you trim down unnecessary features and reduce production costs.

According to Daily Mail, it takes the brain only 33 milliseconds to make up its mind about your product. Poorly executed design can quickly lose your customer’s interest and trust.

Businesses that pay attention to design often always reap the most profits. More than just a beautification tool, design is an excellent way for a brand to propose a solution, convey its message and attract its target audience.

Aside from creating the design per se, product designers are also responsible for selecting the resources needed for creation. They must also identify imperfections, conduct tons of testing, and make improvements before manufacturing.

A product of a backpack design competition, the JanSport backpack was first designed by winner Murray Pletz. Using his winnings, Pletz later started a company with his girlfriend Jan Lewis and cousin Skip Yowell.