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The Mysterious Case of the Disappearing Content Gather around, ladies and gentlemen, as I weave a story of a marketing plan gone awry. It’s one filled with ghoulish metrics, missed opportunities, and disappearing people, so don’t cover your...

Brands: 5 Elements of an Effective eSports Strategy eSports: it’s huge, growing quickly, and shows no signs of stopping. And despite ongoing debate over how it compares to “real” sports, eSports has the potential to become the world’s first...

5 Marketing Challenges For 2016 That B2B Marketers Need To Start Thinking About It’s that time of year again, when everyone starts thinking about what next year will bring. It’s a time to both reflect on the gains of this past year and think about what we can do to prepare...

7 Habits of Highly Effective Content Marketers As a content marketer, you know time a precious rare commodity. Your team and budget likely aren’t proportional to the tasks and goals you’re supposed to accomplish. That’s why it’s important...

Security is Sexy ​Security always has been considered anything but sexy. Money rarely flows to security projects since most executives pay little mind to security. Instead, sales and marketing receive the majority...

3 Tips on Being a Pro Organizer The world of PR can be stressful. In the blink of an eye, your inbox can spin out of control as tasks pile up and your coffee cup reaches empty. Getting organized can seem like a waste of time when...

Will LA Fans Welcome Back the NFL? Last week’s announcement that Stan Kroenke has reached an agreement with the city of Inglewood on construction of a $2B stadium seems like LA’s 20 year NFL drought might finally be coming to an...

Your First 10 Inbound Marketing Tactics Since the inception of Inbound Marketing, more and more companies are beginning to see the benefits. Whether it’s in  brand image , increasing leads and customers or increasing traffic to your...

Becoming an Iconic Brand Superstar Those of you who know me personally know that I am a film buff, and classic comedy historian and collector. I’ve been a member of The Sons of the Desert, the international Laurel and Hardy...

The Ten Commandments of Content Marketing You may already do content marketing for your brand; perhaps it’s something you've been doing for a long time now. Still, it never hurts to be reminded of the fundamentals—the basic  dos  and ...

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