Brett Johnson Real Estate

🏡 Waiting for rates to drop before you start looking?
You may be overlooking an important detail.
📊 While the standard 30-year fixed rate is around 6.49%, FHA and VA buyers are currently seeing lower rates:
✅ FHA: 5.95%
✅ VA: 5.97%
📉 30-Year Fixed: 6.49%
That difference may not sound huge—but when it comes to your monthly payment, it can have a real impact on affordability.
The biggest mistake buyers make is focusing on headlines instead of numbers.
Here's what matters:
💰 Your monthly payment
🏡 The loan program you're using
🤝 Available seller concessions
📍 Which homes have room for negotiation
The best home-buying decisions happen when you compare options—not when you guess.
Before you start touring homes, make sure you know what your payment could actually look like.
📩 Message me "PAYMENT" and I'll help you compare your options and identify where buyers may have negotiating power.

🏡 Thinking about buying in the East Valley?
Here's what most buyers are missing...
The East Valley is NOT one market.
📊 Recent market data shows the strongest buyer demand is concentrated in the $400K–$800K price range, while inventory remains tighter than it was a year ago.
That's why:
🔥 Some homes receive strong interest and move quickly.
⏳ Others sit on the market longer than expected.
The difference often comes down to:
💰 Price range
🏘️ Property type
📍 City and neighborhood
📈 Local supply and demand
A $500K home in Gilbert can behave very differently from a $500K home in Chandler, Mesa, or Queen Creek.
That's why looking at the overall market isn't enough—you need to understand the specific segment you're shopping in.
📩 Send me your East Valley price range, and I'll tell you how competitive it looks right now.

🏡 Looking at homes in Queen Creek, Buckeye, or Maricopa?
Don't assume the market is the same everywhere.
📊 Current market data shows a clear split:
✅ Sellers tend to have more leverage in central, established, and higher-priced areas.
✅ Buyers often have more negotiating power in outer-growth markets and many price ranges under $500,000.
But here's the catch...
Not every seller on the outskirts is motivated.
Not every buyer has the advantage.
Your strategy should change based on:
📍 Location
🏘️ Neighborhood supply
💰 Price range
📈 Local demand
⏳ Days on market
That's why a home in Queen Creek shouldn't be analyzed the same way as a home in a tighter, built-out submarket.
The buyers getting the best deals right now aren't guessing—they're reading the leverage correctly.
📩 Send me the city you're considering, and I'll help you understand who really has the advantage.

🏡 Thinking every seller is desperate right now? Think again.
Yes, mortgage rates remain elevated. But inventory is still lower than it was a year ago, and buyer demand for resale homes is holding up better than many expected.
📊 What does that mean?
✅ Some sellers are willing to negotiate.
✅ Others have little reason to.
The biggest mistake buyers make is assuming the entire market is soft.
Instead, look at:
🔹 Days on market
🔹 Which city the home is in
🔹 Property type
🔹 Competing inventory
🔹 Seller motivation
Every home has its own story—and its own leverage.
Knowing when to negotiate aggressively and when to make a clean, strong offer can make all the difference.
📩 Send me the home you're watching, and I'll help you determine where the leverage really is.

🏡 74% of listings are selling... but that doesn't mean every home is. 👀

A healthy market doesn't guarantee success.

📊 What it does mean is that sellers who get these three things right are being rewarded:

✅ Strategic Pricing
✅ Strong Presentation
✅ Smart Timing

Meanwhile, homes that miss the mark on price or positioning are still sitting, reducing, or expiring.

The market isn't asking sellers to panic.

🎯 It's asking them to be precise.

Today's buyers have options, and they're comparing every home against the competition before making an offer.

Before you put that "For Sale" sign in the yard, make sure you know what success looks like for homes like yours—not just for the market overall.

💬 Send me:
📍 Your city
🏠 Your price range
📅 Your timeline

I'll show you what the listing success rate looks like in your exact market segment.

📲 Save this post for when you're ready to sell—and share it with someone thinking about listing this year.

🏡 The Phoenix market isn't one market—it's many markets.

📍 In one city, buyers may have room to negotiate:
✅ Closing costs
✅ Repairs
✅ Purchase price

📍 In another city, buyers could be competing for well-priced homes with fewer options than last year.

And for sellers?

🏠 Some can hold firm on price and terms.
🏠 Others need to be strategic from day one to attract the right buyers.

That's why city-level data matters.

📊 The Phoenix metro average is just the headline.
📍 Your city is where the real story—and strategy—begins.

Before you buy, sell, or make a move, make sure you're looking at what's happening in your local market, not just the Valley as a whole.

💬 Send me your city and your timeline, and I'll tell you what buyers and sellers are facing in your area right now.

📲 Save this post for future reference and share it with someone planning a move in Arizona!

🏡 Thinking about buying or selling in Phoenix? Don't assume the entire Valley is moving the same way.

📊 The latest Cromford Market Index shows a split market:

✅ 9 cities are in **Seller Territory**
⚖️ 3 cities are **Balanced**
🏠 6 cities are **Buyer-Friendly**

That means a seller in one city could have multiple offers while a seller just a few miles away may need to negotiate harder.

🚨 The Phoenix metro average only tells part of the story.

Your real advantage comes from knowing what's happening in **your specific city and neighborhood** before making a move.

📍 Chandler, Gilbert, Scottsdale, Peoria, Surprise, Queen Creek, Mesa — each market is telling a different story right now.

💬 Comment your city below, and I'll tell you whether it's currently leaning toward a **Buyer Market**, **Balanced Market**, or **Seller Market**.

📲 Save this post so you can track how your local market is shifting.

🏗️ **New Construction Is Still Selling — But It’s Not Driving the Market Anymore**

Many buyers assume new builds are dominating the Phoenix market right now. The latest data tells a different story. 👇

📉 **New home market share dropped to 15.3%**
That's the lowest level we've seen since April 2022.

📊 **New home closings are down 18% year-over-year**
Fewer buyers are choosing new construction compared to this time last year.

So what does this mean for you?

🏠 **If You're Buying:**
Don't assume a new build is automatically the better deal.

Builder incentives can be attractive, including:
✅ Rate buydowns
✅ Closing cost assistance
✅ Upgrade packages
✅ Flex cash incentives

But before making a decision, compare:
💰 Total monthly payment
🎁 Available incentives
📍 Location and community
⏳ Move-in timeline
📈 Future resale potential

Sometimes a resale home offers more value than the incentive package suggests.

🏡 **If You're Selling:**
Don't overlook your competition.

New construction communities are still attracting buyers with incentives and financing options. Your pricing, presentation, and marketing strategy need to account for what builders are offering nearby.

📌 The smartest move is to compare the entire picture—not just the list price.

📩 **Thinking about a new build?**
Send me the community or floor plan you're considering, and I'll help you compare it against resale options so you can make the best financial decision.

📊☕ THE MARKET THAT KEEPS SURPRISING EVEN THE EXPERTS
Some months the data confirms expectations.
Other months it completely challenges them. This was one of those months. 👀
📉 What was expected:
• Demand was projected to compress in March
• Rising rates and fuel costs pointed toward slower activity
• The forecast leaned toward contraction
📈 What actually happened:
• 🏡 7,189 closings recorded
• 📊 Showings hit a 12-month high
• ⚡ Demand held stronger than expected despite pressure points
💡 The takeaway:
Even experienced analysts acknowledged there isn’t a clean, simple explanation for the strength in performance. The market didn’t follow the script.
🏠 And this is where the real difference shows up:
Agents who rely on headlines react late.
Agents who understand the data anticipate better decisions.
👉 DM me today to understand what the real market data is signaling before the headlines catch up.
📊 ☕

🏙️⚡ CHANDLER: WHERE THE WORLD’S SEMICONDUCTOR GIANTS ARE LANDING
Three major tech stories. One city. And it’s happening right now. 🚀
📍 What’s unfolding in Chandler:
• 🏭 Intel — largest private employer in Chandler, now aligned with the broader Terafab initiative alongside SpaceX & Tesla
• 🇯🇵 TOCALO — Japan-based chip coating company, just opened a new Chandler facility
• 🌏 More companies from Japan & Korea are choosing Chandler before the market fully catches up
📊 Why this matters:
• 💼 Chandler CMI remains one of the strongest in the Valley
• 🧠 Semiconductor supply chain investment is accelerating fast
• 📦 Industrial + tech infrastructure is expanding ahead of housing awareness
• ⏱️ This is early-cycle positioning—before pricing fully adjusts
💡 Big picture:
When global semiconductor players start clustering in one city, real estate demand doesn’t follow… it surges.
👉 DM me today to learn what this semiconductor wave means for Chandler real estate opportunities before the market fully catches on.
🏙️