Heather Bailey

🍭POP Sugar🍭 gorgeousness — including GIANT CANDIES — at the booth at Track ‘em down and send me photos. 🏃🏻‍♀️📸🍬

🌼 Daisy Crush 🌼

Love at first stitch.

Fall head-over-heels for the sunny spark of Heather Bailey’s Daisy Crush™ collection. With jubilant daisies, blushing roses, and fresh geometrics, this modern bouquet captures the sweet rush of a first crush. Whether you’re stitching bold statements or soft declarations, Daisy Crush™ is a heartfelt celebration of blooming affection, winsome charm, and irresistible style.

Join me at Booth 519 FIGO Fabrics / Northcott at

Ships next May 💕

New fabric collection introduced today: 🌼Daisy Crush🌼!

💕 Heart eyes for Daisy Crush – @heatherbailey new Fall collection! 😍⁠ ⁠ This collection is full of blooms and bold prints, with jubilant daisies, blushing roses, and crisp geometrics. ⁠ ⁠ Shops – Place your orders by December 2025 for May 2026 delivery! ⁠ ⁠ #FigoFabrics #DaisyCrush #HeatherBailey

Introducing Full Bloom! Shipping to quilt shops NOW 🙌🏼

I’m craving connection. Remember when we could easily check in on EVERY person on our personal list by scrolling down the feed until we reached a post we had read the day before? I miss the daily interaction and relationships that were built while blogging, and in the early days of Instagram, before algorithms interfered.

What’s your favorite way to connect online in 2025?

As for the vibrant eye candy…the “Star Adventure” quilt is designed by @‌thencamejune who had a STUNNING booth at QuiltCon this year. They were so busy, I didn’t dare interrupt to say hello. So, hello, Meghan! Thank you for putting together this gorgeous, playful quilt with my brand new 🍭 POP Sugar 🍭 basics collection – which is arriving in stores now.

@‌figofabrics

I’m happy to announce that 🍭POP Sugar🍭has begun reaching stores THIS WEEK! My new basics collection is full of rich, vibrant colors that will add a perfect pop to all your projects. Available in quilt stores now, these fabrics are designed to mix and match with my upcoming Full Bloom collection (available in June)—and other upcoming feature collections! POP Sugar is a re-orderable program, certain to become a staple in your quilting stash! 🌸💖

Shop owners, tag my account with your POP Sugar posts and I’ll repost you to my stories. 💕 xo -Heather

Order via and visit FIGO at

I had a fantastic time at 💥QuiltCon Phoenix💥in February! I loved catching up with industry friends, soaking in all the creativity, and—since it was close to home—bringing my mom and sister along for a day of fun. Plus, I came home with a shiny new ✨Oliso full-size iron AND a mini✨—best irons ever! 🔥 I’m now in the throes of designing new fabric for 2026. My studio is teeming with new illustrations and color samples galore.

The vibrant fabrics you see on the Meet & Greet table are my new 🍭POP Sugar🍭 essentials which ships to stores this month. This collection is re-orderable, so shops have the opportunity to offer these designs for while as they are intended to pair with my upcoming feature collections as well as work beautifully on their own. Visit @‌FigoFabrics to order.

In the first image, on the gorgeous denim jacket, are fabrics from my 🐝Local Honey🐝 collection which was in quilt shops a couple of years ago. Local Honey Fat Quarter stacks are available at www.HeatherBailey.com where we only carry a very small stock of out-of-production fabrics from the past.

For NEW fabric and patterns, always visit your favorite quilt shop!

It’s time for here in my home state of Arizona. ☀️Welcome to Phoenix, quilter friends! ☀️

I’ll be in the Figo Fabrics Booth #312 3️⃣1️⃣2️⃣ on Friday at 1:00pm for a Meet and Greet. I’d LOVE to catch up with you. 👋🏼 I’ll be out and about on the show floor at other times as well. But, my time won’t be exactly scheduled. Feel free to to stop me for a hello. 🙋🏻‍♀️I’ll be toting my family out to meet my quilting colleagues and friends while the show is near our homes. I might be with with my mom, my sister, or my kiddo. They will love to meet you as well.

Figo Fabrics will have a bunch of giveaways of 🍭 🍭, my upcoming basics collection, along with a free project that works with the fabric gift. Don’t miss that. We’ll have some inspirational brochures for this collection available as well if you’d like to see the whole grouping together.

The beautiful quilt shown in the image above is “Simplicity” by Amber Elliot of using 🍭POP Sugar🍭, shipping to stores this spring. For fabric requirements, visit my BRAND NEW website at ❤️HeatherBailey.com❤️, then navigate to Biz to Biz>Wholesale>POP Sugar. There are many quilt designs available in this collection with FREE downloads of the fabric requirements, along with pattern info. While you’re there, check out my upcoming feature collection, 🌸Full Bloom🌸, which includes all sorts of playful florals that pair beautifully with the basics fabrics.

I look forward to seeing you this week.

This striking quilt design is the Desert Charm quilt by @‌runningstitchquilts, shown in 🍭POP Sugar🍭, my new essentials collection which ships to stores this spring.

Preview my TWO upcoming 2025 fabric collections, POP Sugar and Full Bloom, on my BRAND-NEW website at ❤️HeatherBailey.com❤️under Biz to Biz>Wholesale>Full Bloom OR POP Sugar.

Several inspiring quilts from a variety of designers have been mocked up in these new collections along with the exact fabric requirements needed for easy planning. 🧵🏃🏻‍♀️



Quilt shops can order this 👏🏼re-orderable👏🏼 collection and other Heather Bailey feature collections via , a division of 🙌🏼

Who’s a-coming to Phoenix for Quilt Con this month? Watch for a sprinkle of my fabrics in the goodie bags with a free wall hanging pattern included!

This year’s event will be extra fun for me because my family lives in the area. I’ll be bringing my mama, my sister, my kiddos, whoever I can lure downtown to meet my favorite fabric friends. Will you be there?

I’ll be hanging out at the booth when I’m not touring the show with my family. I’d love to say hello.