Cater SEO

Marketing Tip #90: Curiosity caused a click. When done right, creating a curiosity gap can be powerful enough to drive your click through rate sky high. Identify the beginning and end of the story of your email and create your subject line. Be careful, when done poorly, it can look like spammy clickbait.

Marketing Tip #31: Create a sense of urgency. The more time it takes for people to make a decision, the higher the chance of them changing their mind. To increase your conversion rates on your landing pages, create a sense of urgency by offering a deal for a limited time.

Looks like some good eating next week.

Marketing Tip #11: Identify your customers goals. What are they trying to accomplish and how can your product or service help them succeed? Use that to formulate your messaging.

Marketing Tip #74: Choose the right bid strategy for your PPC campaign. It's the groundwork for your entire campaign, so choose wisely. Start by defining your goals, then do thorough research into each of the strategies to identify which one works best for you.

Sometimes every day is 'I forgot Day.'

Marketing Tip #60: Be human. Have you ever been stuck on the phone with a robot on a pre-recorded loop of choices that take you nowhere? Social media is meant for people to be social and robots aren't great at creating conversation. Brands should be human on all of their marketing channels in order to create connections with the ones they want to serve.

Marketing Tip #39: Use some scannable copy on your website and landing pages. Let's face it, it's pretty unlikely that users read every single word on a page. It's much more likely they came to scan for the information they were looking for. Using bullet points, chunks of text, and utilizing your H3-5 fonts correctly can increase your conversion rate by allowing the user to find the information they want faster.

Let's see those selfies!

Marketing Tip #18: Don't put all your calls to action at the top of your website. Visitors tend to spend more time above the fold, but that doesn't mean they're ready to make a decision. Most engagement happens farther down the page. Add calls to action in places where interest is likely to be high.

I'm late this week, but we'll get back on track!

May 25th is my day.