squarecool

while you can ignore your conscience,
you can't ignore the consequences of
ignoring your conscience—as may be
actively considered & brought to your attention by things called: Customers

do . be . [considerately] ℠

what we do for brands is what
narcissists *do* to themselves

[a *well-guarded secret* : now,
somewhat ‘less-guarded’ than
it was one, single moment ago]

do . be . [unflinchingly] ℠

AI-Tech-Bros are now taking on
the behavioral-‘Relax, it’s gonna
happen’-profile of a ‘r@pist’ and
for the record, that’s a bad thing

do . be . [appropriately] ℠

every consumer should believe
every advertiser the same way
they would believe every teen
wanting to borrow the Benz

do . be . [wisely] ℠

myth + aim + path does not = ‘brand’
myth + aim + path = *Cult-Branding*

do . be . [distinctively] ℠

‘brand’ can be useful, but only
as a thin & most fragile veneer

do . be . [transparently] ℠

silly branding fcks,
cultism is for Cults

do . be . [patiently] ℠

lesson of Bricks & Minifigs:

do . be . [less figgishly] ℠

we might utilize the ‘benefits’
of new-tech to do that which
we haven’t either the *talent*
nor *skills* to do ‘organically,’
but thankfully we don’t havta

do . be . [capably] ℠