RMMB

The Ultimate KPI Cheat Sheet.

Attributes of strong KPIs.

The other type of ads we’re seeing be really effective in 2021 are carousel ads. Similar to DPAs, which can also be a carousel-style ad, carousel ads can be customized so you can nail the messaging for specific audiences and products.
When making a carousel ad, you have complete control over each image (or video) and all the ad copy. This lets you get really creative to capture people’s attention as they scroll through their news feeds.
Here’s an example of a commonly used visual cue to encourage Facebook users to swipe through the carousel by continuing one image to the next. Not only are these effective at getting Facebook users to engage, but it does also count as an ad engagement, improving your ad’s engagement score. And higher engagement scores lead to lower ad costs because it tells Facebook their users are enjoying your ad.