IABC Philadelphia

What 7 mistakes are you likely making with messages? On May 21, learn how to fix them and increase your . https://ow.ly/3Mz550YR218

Rob Biesenbach recently joined the IABC webcast to deliver an interactive, example-filled presentation on . In the video, he discusses ways to create captivating campaigns, deliver the big picture and more. https://vimeo.com/1166084395

Meet your new communications research partner: . On April 14, learn to build reusable research assistants, choose the right copilot for the job, and more. https://www.iabcphiladelphia.org/meet_your_new_communications_research_partner_generative_ai

Last call. Join us on March 18 for a presentation filled with practical strategies to engage readers. https://www.iabcphiladelphia.org/think_like_a_reader

Join us this spring and learn how to engage readers, turn generative into your research partner. and uncover the 7 mistakes communicators make with B2B messages. https://www.iabcphiladelphia.org/calendar International Association of Business Communicators (IABC)

Learn a four-step strategy for finding your voice and from the readers’ point of view. This ability will help you engage your readers and move them to act. You’ll learn how to:
> Take advantage of the formula readers use to decide what to read.
> Top 2 rewards of reading to boost interest in your message.
> Answer the No. 1 question your reader is asking about your piece.
> Make a 2-minute perspective shift to focus your message on reader value

https://www.iabcphiladelphia.org/think_like_a_reader

Today, we welcome Mia Linder as our winter/spring intern. She's a journalism & digital content major at Susquehanna University. Before joining us, she interned with K. Magazine and Avalon Apparel. Susquehanna University International Association of Business Communicators (IABC)

Rob Biesenbach, our Feb. 18 webcast guest, discusses , and Ferris Bueller in this exclusive interview with IABC Philadelphia. International Association of Business Communicators (IABC) https://www.iabcphiladelphia.org/rob_biesenbach_on_storytelling_communication_and_ferris_bueller

A. You can never go too far. B. Join us on February 18 and learn how to sharpen your skills. This program has something for everyone. If you don’t stop and register, you could miss it. https://www.iabcphiladelphia.org/guide_to_smarter_storytelling International Association of Business Communicators (IABC)