Matcha Raye Media

We're growing at Matcha Raye Media and are so excited to welcome Madison Seidel to the team as a Junior Account Manager! Miss Maddie is a leader in the Philadelphia community and founder of an amazing social club in the city called Dessert Before Dinner that promotes community building through creativity. She has been a fabulous addition to the team bringing fun, new innovative ideas to this account and our clients pages. Please join us in welcoming Maddie to the Matcha Raye family✨

Filming a TikTok or Reel? A few small prep steps make all the difference 👏

At Matcha Raye Media, we support our clients with everything from scripting to setup & execution—and we always share our go-to tips to make filming feel effortless🎥✨

✨ Introducing The Creative Social Club – Philadelphia by Matcha Raye Media! 🎨🫶 We're here to bring together local creatives, makers, and dreamers to connect, collaborate, and build community. From curated events to authentic support, this space is all about fueling your creativity and finding your people.

Request to join our Facebook group here https://www.facebook.com/share/g/18tirWM7vZ/ — we can’t wait to meet you IRL 💫

Are you confident in your social media marketing strategy? 🤔

Whether you hire a professional like Sarah from Matcha Raye 💼 or take the time to DIY it, your social media strategy is what propels your business forward — turning followers into leads and leads into loyal customers. 🚀

Here are 3 things to really think about when building your strategy:

1️⃣ Who are you speaking to?
Get crystal clear on your target audience. What are their pain points? What kind of content do they engage with? Where do they spend time online? When you know who you’re talking to, you can create content that actually resonates.

2️⃣ What’s your goal?
Social media isn’t just about likes — it’s about purpose. Are you looking to build brand awareness? Drive website traffic? Increase sales or sign-ups? Your goal should shape your content, captions, and even platform choice.

3️⃣ Are you tracking results?
Without data, you’re just guessing. Use platform insights, Google Analytics, and even customer feedback to see what’s working and what’s not. Then adjust. A strategy should evolve, not stay stuck.

Ready to level up your strategy? Let’s chat. 💬

MEET OUR FOUNDER: SARAH SILBERG

Sarah started her business & marketing consulting journey in 2018 while studying at Drexel University, growing her side hustle, Matcha Raye, from her dorm room. Even after entering the corporate world, she continued managing clients alongside her full-time corporate consulting career, but her true passion has always been in digital strategy, content creation, and brand storytelling.​ Based in Philadelphia, PA, she is not just a marketing strategist—but is also an influencer () who understands what it takes to grow and engage an online audience.

After years of being limited on how much she could take on, she took the leap—leaving corporate to focus fully on her passion with Matcha Raye Media. Sarah uses strategies learned at Fortune 100 companies along with her industry expertise to help businesses in real estate, hospitality, beauty, and beyond craft data-driven content strategies on Instagram, TikTok, LinkedIn and Facebook that leverage paid social, influencer partnerships, and performance analytics to drive real business growth.​

📸: Captured By Camp (more coming soon on this incredible shoot soon on here & the spoon!!)