CWP Design

Milestones are worth celebrating! We’re excited to share the 50th-anniversary logo we designed for Pathfinder, a global leader in optimizing capital project delivery.

Milestone anniversaries like this are a special opportunity for brands to reflect on their legacy, honor achievements, and share their story in a way that resonates with clients, partners, and employees. A custom anniversary logo is a powerful tool to highlight these moments while reinforcing the brand’s identity and vision for the future.

For Pathfinder, we enhanced the branding we previously created for them to reflect their half-century of service, balancing longevity with a forward-looking message of progress and excellence. As Pathfinder turns the corner on 50 years in 2025, it’s an honor to help them mark this incredible milestone in their journey.



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Slide 1: Business card with 50th-anniversary Pathfinder logo, on top of curled blue and teal streamers.
Slide 2: Stack of business cards reflecting Pathfinder’s 50th anniversary logo, standing on their side against a gray background.
Slide 3: Three navy blue mylar balloons with the 50th-anniversary Pathfinder icon, floating in front of a teal background.
Slide 4: Several navy blue spiral notebooks against a teal background, with Pathfinder’s 50th-anniversary logo printed on the cover of the notebooks.
Slide 5: Pathfinder’s 50th-anniversary logo as shown on letterhead.

“Some other eyes will look around, and find the things I’ve never found.” -Malvina Reynolds

Just like a fresh perspective can uncover hidden gems, proofreading and quality assurance are essential steps for catching the details that might otherwise be missed. Whether it’s an extra comma, a broken link, or a small typo, a second set of eyes ensures your work is polished and ready to shine. Quality is all in the details!

: A graphic with a light green background and a single eye symbol in the middle near the top. Below the symbol is a quote in bold navy blue text that reads: “Some other eyes will look around, and find the things I’ve never found.” The quote is attributed to “Malvina Reynolds,” which appears in smaller text below the quote.

Today we're giving a shout-out to our CWP designers– Vienna (left) Corey (center), and Amber (right). They are magic-makers who turn ideas into realities. Their creativity knows no bounds, and we're so grateful for their talent and dedication. Tune in to our Instagram story on November 7 when Amber does her story takeover!

Design is about more than just visuals and aesthetics; it's a powerful tool that can shape and promote success! With an approach that blends strategy and creativity, we love working with clients to turn their ideas into designs that will help their businesses flourish!

Here's a sneak peek into this year’s Roundup event for !

Children’s Crisis Treatment Center (CCTC) is a private non-profit agency dedicated to delivering behavioral health services to Philadelphia’s children and their families. Now in its 21st year, the annual Roundup raises funds to support the agency’s mission and create awareness of their programs and services. We have been partnering with CCTC on this western-themed event for many years, and are all about spurring on a good cause. Invitations are going out soon!

Have you seen our story takeovers? Check them out in our highlights to get to know our team!

But we are not moist people.

All jokes aside, when it comes to proofreading we don't mess around! Proofreading serves as a quality control measure that helps catch errors in grammar, punctuation, and spelling, preventing embarrassing mistakes and misunderstandings. Beyond mere accuracy, proofreading enhances flow, improving the readability and impact of content.

At CWP, proofreading is an ongoing practice we build into our processes to ensure we are presenting our clients with the most buttoned-up work. Misprints are a distraction from the messaging, so it's worth it to take a few extra moments to dot i's and cross t's!

Start the day off right and embrace Maya Angelou's wisdom. Creativity knows no limits!

Be-leaf it or not, it's time to squash summer! Fall is a good time for gourd-geous designs, so we're up and autumn working on a-maze-ing new projects. What are you most looking forward to this season?