Cohere

A new digital home for Cross Street Partners.

For decades, CSP has been putting its values into practice and expertise to work to make complicated projects possible, from bringing new life to neglected historic properties to advancing the vision of nonprofit and for-profit clients.

CSP trusted Cohere to translate the breadth of that work into a new website, one that feels true to the diverse, creative, and vibrant energy of their team and projects.

It was a collaborative process fitting for a company that believes its strongest asset is the strength of its relationships. We’re proud to have built this one together.

Everyone is talking about Zohran’s proposal for a city-owned grocery store in NYC right now. Some people think it’s radical. When we helped pitch this same model in Atlanta, people said the same thing.

Azalea Fresh Market | Atlanta Grocery just made Fast Company’s World Changing Ideas list, 191 projects recognized for making the world more accessible, equitable, and sustainable. They are already opening a second location, which proves this out of the box idea really works!

Cohere led the strategy, interior design, and brand design. Another amazing layer to this story is the building itself. Azalea sits inside the Olympia Building in Atlanta’s Five Points, a former Walgreens, and the same landmark where Coca-Cola’s formula was first developed. Adaptive reuse has been at the center of our work for over a decade and this project is a perfect example of why. You do not always need to build something new. Sometimes the building is already there, it just needs the right team to revitalize it and to go out to the neighborhood it inhabits and ask how it can be of service.

Downtown Atlanta went without a grocery store for decades. A neighborhood full of office workers, university students, and residents with no real access to fresh food. Access to fresh, locally grown food in food deserts is a wellness issue and it rarely gets treated like one. We are thrilled to have been recognized and that we get a platform to tell this story and help recreate this model across the country.

Link in bio for the full Fast Company story.

is a 1,300+ room hotel in the heart of one of the most visited places on earth. The hotel has been part of the fabric of Times Square since its inception as Hotel Lincoln in 1927.

, one of the leading hotel management and investment firms in the industry, brought Cohere in to lead a full rebrand of the property and its on-site café and bar, working in close collaboration with their in-house creative team.

Baltimore’s first matcha studio. grew Equitea from a CPG brand to a Baltimore pop-up into a vibrant, designed space, breaking the mold of what wellness can look like. Made for ceremony, recognized by GOOP, and already a community hub.

Photos by .co