Pretty Damn Sweet

Together with our friends at PIX PRODUCTIOND and Adobe, we crafted this beautiful opening film for MAX 2025 which played across massive screens at the Peacock Theater in DTLA. The success of immersive media is measured not only by the beauty of the art, but also by the feeling it has for the audience. Blending a variety of techniques from our talented artists, we set out to create a spectacle of light and sound that broke the bounds of typical presentation media to create a multi-screen immersive theatrical experience.

We absolutely love working on these shows. Thanks to PIX and Adobe for another amazing collaboration.

CREDITS

Client: Adobe
Production Company: PIX PRODUCTIONS
Creative Studio: Pretty Damn Sweet
Director, Keynotes and Events, Adobe: Joe Buchwald
Creative Director, Adobe: Michael Powell
Director: Stephen Gifford
Technical Director: Rick Sebeck
Designers: David Dura, Jon Mayes, Rory McLean, Everton Rios Marques
Motion Artists: Jon Mayes, Rory McLean, Everton Rios Marques, Rick Sebeck Hieu Vu
Editor: Stephen Gifford
Sound Design & Mix: Dan LaPorta
Song “Best Is Yet To Come” by Ønders”

With the Stanley Cup Final this week, here's a look back at our opening film from the 2022 series.

“Be authentic” - the words we kept saying to ourselves when we set out to make an opening Tease unlike any other. Imagine the opportunity to borrow the Stanley Cup for a few days and bring it to a frozen lake town in Northern Minnesota full of devout hockey fans known literally as Hockeytown USA.

The smiles on their faces, the tears in their eyes, that once in a lifetime opportunity. That’s what “Our Time” afforded us the opportunity of doing. A love letter to the grit and sheer determination it takes to get to the Stanley Cup Final. This film featured dozens of real people playing for a vast assortment of leagues. Love of the game runs incredibly deep all across this country, from the people of the frozen tundra of Minnesota to the urbanites in cities like NYC and Philadelphia. Our singular goal was to capture that devotion.

The content captured for this anthem film also supported an entire campaign of short promos that opening each game in the playoffs and the final conference.

Mesmerizing cycles of shape and color. Excerpts from a recent project with our friends at PIX PRODUCTIONS and Adobe.

We like to give character to abstract structures when bringing them to life. This shot was inspired by the SnorriCam rigs that keep the face of an actor centered in frame while the wildness of activity unfolds in the background. The results gives the feeling of attitude from this otherwise simple construct.

Repetition and rigid structures can feel wild in motion. We had fun exploring cloner effects to create mechanical masses that felt alive.